Human resources assignment Example | Topics and Well Written Essays - 500 words - 1

HR - Assignment Example At my past work environment, various procedures were utilized to deal with the human asset arranging especially distinguishing the abilities just as executing certain measures to improve these aptitudes. Fundamentally, aptitudes are noticeable in practices of individuals (Werner, 2007). From my past working environment, representatives were watched for specific aptitudes during work. This established aptitudes reviews where the accessible abilities were watched and the necessary aptitudes to play out a specific undertaking were additionally illustrated. Now and again, competency testing measures were taken were the representatives were given sure undertakings to perform. Their exhibition was measured against the necessary aptitudes capabilities. The aptitudes of the workers were likewise distinguished during the prospective employee meeting process. The forthcoming applicants were approached to portray their encounters, abilities just as aptitudes. Aptitudes reviews and competency tests are valuable in recognizing individual, hard and transferable abilities in an association. By and large, abilities are distinguished through watching the representatives while performing various assignments at their work environment. Then again, a competency test can be utilized to set up if the worker is able enough to play out a specific errand. The current execution is estimated against the necessary degree of execution and this causes the dependable specialists to actualize powerful estimates that can help improve the abilities of the representatives. As indicated by Robbins (1993), the business can colossally profit by an abilities review in that he can distinguish the aptitudes of the representatives just as to utilize this information to anticipate the progressions that might be required in these abilities so as to improve the presentation of the workers. The aptitudes review is utilized to recognize the hole among accessibility and prerequisites of the abilities in the association. This assists with structuring a program that can be utilized to

Marketing Analysis on Google Inc Essay

With the target of â€Å"To sort out the world’s data and make it all around open and useful† (Google, 2012), Google grows its business to endeavor towards turning into the pioneer of web related supplier, specifically in Internet research and publicizing innovation. The organization has extended broadly and all inclusive, giving its hunt administration in countless various dialects and nations through its own one of a kind procedure. The report begins with a conversation about the market Google is working in, how Google sagaciously deals with its internationalization and globalization system as indicated by its own market position in various stage. Followed by the remark on whether its expansion technique suitable over the entire global market. The report at that point will assess this methodology for the most part center around the part of the possibility to harm its own image, particularly dependent on the instance of their disappointment development in the Chinese market. At that point the report will take a gander at sway for the market as Google completely enter the Android showcase, Google’s plan of action as far as reating income will be depicted and handled by the study of whether the model would be maintainable in the long haul. The report at long last will characterize the market Google work in and how it goes into android market will be clarified in detail. Moreover, there are a few suggestions gave as far as its feasible improvement through the entire report. ? Characterizing the market which Google Inc’ works in? The market where Google works in is synergistic and intuitive; Google has gained and converged with various organizations, which have given it a serious edge over different firms. It as of late procured Motorola and this brought a great deal of hypothesis regarding whether it could deal with the equipment business with no related knowledge or important abilities According to the case (Tangirala and Debapratim, 2012), Google had no aptitudes in the gracefully chain, checking physical stock or accomplishing efficiencies. Anyway such acquisitions have profited Google since it has had the option to have more reach as it would now be able to target versatile clients with the new equipment business. Different organizations it has teamed up with are HTC and T-Mobile on actualizing the Android stage. Rivalry Nature is likewise very serious. Confronting monsters like Apple, Microsoft and Facebook implies that Google must be exceptionally versatile and keep up their piece of the pie by being progressively forceful in their advertising systems. (Tangirala and Debapratim, 2012), Google says that their securing of Motorola will have the option to increase the opposition. Motorola’s buy will completely carry Google into the versatile market as they will currently have equipment for their working framework Android, Also Motorola will fortify the protecting of Google as they have in excess of 17,000 licenses in their name. Apple and other versatile suppliers may feel compromised by this move. (Rusli and Miller, 2011) Diversification More to this, Google has not concentrated on its center business of being an internet searcher rather it is enhancing and searching for new open doors for development. Google has ventured into different portions, for example, maps and Google researcher, in the interchanges segment there is Gmail and an endeavor section where distributed computing and Google docs are included, long range interpersonal communication among others. This implies Google isn't just ready to contact a more extensive crowd yet that it can spread dangers. Expansion implies that in the event that one zone of their business bombs they have a choice to depend on. (Tangirala and Debapratim, 2012) Innovation Google’s endurance could be ascribed to its profoundly creative structure. It has a culture of being inventive and an environment that urges workers to bring new thoughts and imagination. In any case, Google must maintain on enhancing in control to exceed their rivals and to keep at pace with the adjustments in the profoundly unpredictable worldwide condition (Tangirala and Debapratim, 2012) Infrastructure Along with all the organizations that Google has obtained, they additionally have server farms and servers which it uses to make its web nearness and to store data. These frameworks increment dependability and make data get to quicker. Google Inc’ had an aggregate of 90,000 servers by 2010 and they contributed vigorously on innovation this gives Google a decent stage. Pg. 4 Some of it is virtual for instance distributed computing. (Tangirala and Debapratim, 2012) ? What’s internationalization and globalization system? In what direction Google is going? Internationalization system is an improvement technique that undertakings need to offer their items and administrations outside their nation of origin, it generally reflected as more prominent presence in various areas around the globe. That is the reason internationalization additionally alludes as global extension (Stephen and Karin, 2002). Internationalization technique is an improvement arranging during the procedure of internationalized activity and the board, which is intended to give the help of improving company’s seriousness and condition versatility. Companies have embraced this methodology see abroad market independently. They treat the business sectors distinctively because of different markets’ highlights. Globalization technique alludes to the strategies of worldwide coordination, which fuse the universal activities and markets into a unified vital element (Stephen and Karin, 2002). Partnerships that utilization this procedure are commonly ground-breaking worldwide ventures, they endeavor to hoard advertises in their own enterprises. Be that as it may, if utilizing this technique improperly, it is bound to detrimentally affect the entire organization. The value of globalization system is that organizations can gather their endeavors in building upper hands by utilizing abilities and planning exercises through limits. Which like a twofold edged blade, the fault is that it is difficult to organize between every auxiliary just as among headquarter and auxiliaries, on the grounds that each host nation has their own business attributes. As per the gathered confirmations Google will in general be depending on the globalization procedure. In the first place, as referenced over, one purpose behind organizations receiving a globalization methodology is that they need to consume the market in their own industry. Unquestionably, Google accomplished this objective. In October 2011, Google represents 82. 4% of the overall work area web crawler piece of the pie. Besides, in 2008, Google moves its global advertising structure portrayal workplaces to Research and Development focus, and afterward to associations with different endeavors, which mirrored that Google step by step incorporated the upper hands from the coalition organization and improved its own abilities (Ronen, 2009). Furthermore, Google has numerous R&D focuses around the world. For example, if the product was R&D in Israel, this product isn't just had some expertise in Israel showcase, yet additionally propelled all inclusive by utilizing various dialects. In this manner plainly Google didn't concentrate on limiting their items or administrations for various markets these days. At last, globalization is concentrating on building joined upper hand. So as to keep its serious edges, Google moves and offer results of innovation developments inside different R&D focuses, and with coalition organizations to interface the activity nd the board exercises from various provinces and areas. Google’s recovery from china, impacts upon globalization plan. As indicated by the rundown of data realities (2012), China is the second most remarkable nation on the planet. Also, in Fleming’s (2010) report, â€Å"U. S. , China, and India will be the three most impressive nations in 2025†. These delineate that China is a massively powerful country around the globe. Besides, China has in excess of 500 million web clients (Efrati and Chao 2012), and the number is as yet expanding. China is a market which can't be overlooked. Google’s retreat from the Chinese market has unquestionably affected upon Google’s by and large worldwide development procedure. The majority of the Asian nations have solid territorial relationship and China has a broadly sway on them. As we as a whole know, eastern nations are in high setting societies, in any case, Google is from a low setting society which is very surprising from high setting society. Their methods of maintaining a business are very unique. It appears that if Google can't work effectively in China, it can't work well in other Asian nations either, for example, Japan and Korea. What's more, this will profoundly affect its worldwide extension technique. As the image (adjusted from Chardonneau’s slides) appeared in reference section 1, Asia possesses the greatest web market, and Google’s inclusion in Asia is so feeble. In the event that Google despite everything needs to accomplish its worldwide development methodology, it needs to come into the Asian market and as a matter of first importance, Google needs to take care of the issue in China. Indeed, Google’s quit in China offers its rivals a decent chance to go into the Chinese market. All things considered, not all the universal organizations can't deal with the activity issues in China. Since Google declared its retreat, its piece of the overall industry has declined 5% and its greatest rival in China, Baidu has expanded by half (Powell 2010). Other web organizations like Microsoft, Sohu and Tencent where all profit by this extraordinary open door which offered by Google (Powell 2010). Developing your rivals will clearly reduce your own advantages. An ever increasing number of ground-breaking contenders will totally hamper Google’s worldwide extension. Likewise, they have to continue investing amounts of energy to the beta test before they aunch any new items into new market, particularly in the Asian market. It needs to alter it accor

Blog Archive Mission Admission Does the CFA Help or Hurt Me

Blog Archive Mission Admission Does the CFA Help or Hurt Me Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. These days, many in the financial industry pursue the Chartered Financial Analyst (CFA) designation to bolster their credentials and become more attractive to employers. Some candidates with the CFA designation subsequently worry that it undermines their need for an MBA and that the admissions committee will question their candidacy. Well, worry not. One thing to keep in mind is that the CFA is a narrowly focused program. It teaches finance, accounting and economics, but it does not teach marketing, strategy, entrepreneurship and other such areas typically included in an MBA curriculum. So, your need for a broad general management education should still be evident if you were to move outside the financial field. Further, even if you were to return to finance, you could still benefit from specialized academic courses that the CFA does not offer (for example, a class in “Emerging Market Private Equity”). In addition, the CFA does not offer experiential opportunities that add value, such as speakers and internships. So, in short, the MBA admissions committees understand that candidates with their CFA have more to learn and experience after earning their charter. In fact, far from being a negative, the CFA is actually a positiveâ€"the designation suggests that you are independently motivated and dedicated to learning, and that you have core competencies that will allow you to manage the MBA curriculum. Further, especially during an economic downturn, your CFA designation shows that you have achieved a certain standard, one that gives you an edge with many employers. So, is the CFA a help or a hindrance? We would say it definitely helps Share ThisTweet Mission Admission

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Essay on Haydn and Mozart - 1997 Words

Between the years 1782 and 1785, Wolfgang Amadeus Mozart wrote six string quartets which were dedicated to his friend and fellow composer, Joseph Haydn. These quartets, known as the Haydn Quartets, were among Mozarts first six masterpieces in the medium (Keller, 64). In composing these works, Mozart was inspired by Haydns recently published Opus 33, which is also a set of six string quartets. When Haydn wrote his Opus 33 in 1781, it was the first time he had written for the string quartet in a period of ten years. With the six pieces of Opus 33, Haydn established a style of chamber music that he described as being in an entirely new, very special manner (Pauly, 45). At the same time, it had also been nearly 10 years since†¦show more content†¦The royalty of the time was especially interested in having small instrumental groups play at their social gatherings and official events. The music of these small groups was known as chamber music, because it was usually meant to be performed in a royal patrons private chambers (Rosenstiel, 547). In order to suit the tastes of the aristocracy, this type of music was generally light and elegant. Both Mozart and Haydn were masters of the classical style. Haydn, born 24 years before Mozart, was an innovator in the development of the style. Mozart followed Haydns lead and went even further by becoming a true master of classical forms. Mozarts works also show a strong sense of emotion, which adds to their power. Haydn wrote more than 80 string quartets during his long career. By the early 1770s, the four-movement format was standardized in Haydns quartets (548). After an exciting first movement in sonata-allegro form, Haydn often used a minuet for the second movement. The third movement was usually a slow piece and the fourth movement was usually another up-tempo form like the first movement. This order of movements differed from the traditional order, in which the second movement was a slow piece and the third movement was a minuet. By changing the order, Haydn expressed an element of the classical style, because the four movements are balanced in terms of their expressive weight (Rosen, 280).Show MoreRelatedThe Works Of Haydn And Mozart940 Words   |  4 PagesHaydn and Mozart are often recognised as the two composers who were responsible for bringing Viennese Classicism to its greatest height. In the public eye, these two great composers could not be more different, whether it is i n terms of their characters or values. This essay sets out to explore the similarities and differences in the early lives of these two gifted individuals, Wolfgang Amadeus Mozart and (Franz) Joseph Haydn, through their backgrounds and music education. Mozart, who was bornRead MoreMozart and Haydn Essay1209 Words   |  5 PagesTwo of historys greatest figures in the development of Classical style music during the eighteenth century were Wolfgang Amadeus Mozart and Joseph Haydn. Both men worked together and were very close friends while living in Vienna. Between the two, Joseph Hayden and Amadeus Mozart devoted much of their music for composing symphonies, minuets, librettos, sonatas, concertos, masses, oratorios and operas. While both men achieved popularity and status during their time, they also discovered that successRead MoreEssay on The keyboard sonatas of Haydn and Mozart1066 Words   |  5 Pages I. Haydn nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Haydn has a special preference for writing music in a bundle of six. Each of the six pieces has its individuality while sharing many common features at the same time. Haydn’s solo keyboard sonatas show striking diversity in type and style. 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This chamber style of music was largely established by Haydn, Mozart, Beethoven and Schubert. Joseph Haydn was one of the most prolific composers amongst the first Viennese schools (Haydn, Mozart, Beethoven), in the classical era. Joseph Haydn was born in Rohrau, a little Austrian village not far from Hainburg in the yearRead MoreMozart And Beethoven s Musical Origins1651 Words   |  7 PagesHaydn began his musical career as a choirboy in Vienna up until the age of 17. Mozart and Beethoven’s musical origins are similar, both coming from families with musical backgrounds. Mozart’s father taught him and his sister before taking them to tour throughout Europe. Beethoven also studied with his father before receiving his study abroad opportunity in Vienna in 1792. After serving as a choirboy, Haydn found himself in need of a means to make a living. He was barely able to support himselfRead MoreEssay on The Great Classics of the Classical Period505 Words   |  3 PagesBaroque period, the Classical period is one of the greatest musical eras in history. The style flowed directly off of its Baroque predecessors, smooth, but differing in the tempo. Many of the greatest composers emanated from the Classical era, Haydn, Mozart, and Beethoven among them. This time period transformed the course of not just musical history, but that of the entire modern western world. Johann Sebastian Bach was the Alpha and the Omega of the Baroque period. Classical music, as we referRead MoreThe Austrian Composer : Franz Of The Formal And Structural Principles Of Classical Style1259 Words   |  6 PagesThe Austrian composer Franz Joseph Haydn (1732-1809) was arguably the founder and developer of the formal and structural principles of classical style. His work included hundreds of symphonies, string quartets, and instrumental sonatas. Haydn was an innovator and many composers after him, modeled his style. FOUNDATIONS On March 31, 1732, Franz Joseph Haydn was born in the charming village of Rohrau, Lower Austria which is on the Hungarian border. Joseph, called Sepperl by his German parents, wasRead MoreFranz Joseph Haydn : The Founder And Developer Of The Formal And Structural Principles Of Classical Style1268 Words   |  6 PagesThe 18th Century composer, Franz Joseph Haydn, was arguably the founder and developer of the formal and structural principles of classical style. His work included hundreds of symphonies, string quartets, and instrumental sonatas. Haydn’s innovation and style created a model for many composers after him. FOUNDATIONS On March 31, 1732, Franz Joseph Haydn was born in the charming village of Rohrau, Lower Austria which is on the Hungarian border. Joseph, called Sepperl by his German parents, was bornRead MoreThe Twilight Of His Career Essay1486 Words   |  6 PagesIn the twilight of his career, Mozart was approached by a stranger with the means to commission him for the composition of a Requiem, one of the important pieces of a Catholic Mass. Despite his current work and declining health, he accepted and began to compose the work until his untimely death on December 5th, 1791. Despite his efforts, he was unable to complete his work and it eventually was finished by a recommended composer. While many would say that like the piece of work, this solely represents

The Tension Between Faith and Reason Essay - 1643 Words

Entering the ancient discussion about the tension between faith and reason is not an easy task. Of course, when engaging in tensions it is always important to define terms. For the sake of consistency I will refer to Oxford’s online dictionary for both the definition of faith, as well as reason. Faith is â€Å"complete trust or confidence in someone or something.† Reason is â€Å"a cause, explanation, or justification for an action or event.† These are the definitions that will be used throughout this paper. From the above definitions, the conclusion that is logically deduced is that reason precedes faith. The common conception seems to be that faith can be unreasonable. Therefore, faith cannot precede reason. It is important to make a†¦show more content†¦He is a philosophical theologian who discussed this issue in quite a bit of length. Aquinas believed that even though faith could obtain truth that was beyond reason, one could still achieve incompl ete truths using reason devoid of faith. Though this is more towards a companionable view of faith and reason, there is still an implication of having to start with reason. Aquinas also believed that one’s faith could assist one’s reason. However, this faith could not be conceived outside of an explanation (reason), therefore, reason preceding faith is what assists reason. In other words, faith understood as complete confidence helps reason inasmuch as reason eventually assists itself. A forerunner to Aquinas was a fellow by the name Peter Lombard. He taught that the unbeliever could know truth through the gift of reason, even truths regarding the Holy Trinity. This is significant because this teaching annihilates the need for faith in order to find truth. Though I’m sure Lombard would agree with Aquinas concerning that truth apart from faith would be incomplete, Lombard has shown that even truths associated with religious practiced are not beyond reason. On that note, it would be helpful to explore the concept of rationality. Rational means â€Å"based on or in accordance with reason or logic.† A rational human will not be without reason. When it comes to basis, the said human’s faith seems to be irrelevant.Show MoreRelatedThe Reflection Of Faith And Faith954 Words   |  4 Pagesbe faith. The stereotypical faith is founded on the idea of believing without seeing. However, that philosophy leads to a weak and vulnerable faith. Doubt creeps into all aspects of life and ultimately changes the very core life. Changing one element in an ecosystem can directly impact all elements of life connected to the effected one. The naturally occurring doubt has the power to potentially alter an entire belief system. Thus leading to doubt being able to form a stronger faith. For faith isRead MoreArgo Essay865 Words   |  4 PagesThe CIA agent named Tony Mendez snuck into Iran to bring back six American diplomats who were hiding with a Canadian household. In the Movie Argo, the director, Ben Affleck showed the tension between the U.S and Iran by using memory, reason, emotion and faith by this time. The director showed the strain between the U.S and Iran by using memory, because the movie itself is based on a true incident which happened in 1979. In 1979, the American embassy in Iran was invaded by Iranian revolutionariesRead MoreFaith and Religion in Jane Eyre by Charlote Brontà « Essay examples583 Words   |  3 PagesThroughout Jane Eyre, the characters struggle to live out and develop their faiths, according both to God’s will and their own. In Charlotte Bronte’s Jane Eyre, faith and religion are displayed in different forms through the characters of Helen Burns, St. John, and Jane Eyre. Faith in Christ is the stronghold for Helen Burns. She considers living to the glory of God the purpose of her life. Her troubles and sorrows do not sway her faith, for she declares it her â€Å"duty to bear it† (56). For Helen, living aRead MoreThe practises, beliefs and values of Christianity and Islam have an impact on Australia society;1600 Words   |  7 Pages The practises, beliefs and values of Christianity and Islam have an impact on Australia society; however, the media exploits the perceived tension between the two groups which has led to discrimination and violence. Over many years the way of which an individual lives their life has been shown to be affected by the religion of which they follow. 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ThisRead MoreA Spiritual Perspective On Theological Inquiry Essay1573 Words   |  7 PagesThis relationship also exists between spirituality and self-reflexivity, promoting an examined life which connects to a larger moral vision that extends beyond the self into the community. Spirituality, theological inquiry, and self-reflexivity interact as a paradox of religious identity rooted in one’s being while also being critically open, fair-minded, and participatory in dialogue. Karl Rahner’s â€Å"The Hearer of the Message† delineates the inherent connectivity between academic and spiritual lifeRead More`` That s Humanism !, By Stephen Fry1256 Words   |  6 Pagesthe use of evidence and science?† (Fry, â€Å"That’s Humanism!†). In response to ‘blind faith,’ the â€Å"scientific creationists substitute a materialist definition o f faith demanding that science confirm scripture and scripture confirm science, while simultaneously attacking the materialism of scientific explanation†(Aliff 2005). Faith without science is â€Å"blind† (Regier 2010). Regier stated, â€Å"There is a delicate balance between science and religion, without one the other will produce wrong answers or not produceRead MoreHamlet- Shakespeare dramatises the tension between Passion and Reason1413 Words   |  6 Pagesï » ¿SHAKESPEARE DRAMATISES THE TENSION BETWEEN PASSION AND REASON IN HAMLET TO WHAT EXTENT DOES THIS VIEW SUPPORT YOUR UNDERSTANDING OF THE PLAY Acts of passion and acts of reason can be differentiated by a sense of underlying tension, Shakespeare’s ‘Hamlet’ published in 1601 explores these universal ideologies by dramatizing this underlying tension. ‘Hamlet’ presents challenging representations of the traditional values of passion and reason through their varying forms. The representation of theseRead MoreThe Most Pragmatic And Realistic Approach887 Words   |  4 Pagesdialectical tensions involved in communicating with the Body of Christ along with the nature of love and the importance of relationships within the Body of Christ. There are many points of tension within the Body of Christ due to imperfect people and their inability to communicate love perfectly. People are supposed to practice love and with practice comes mistakes. Earth’s purpose is to act as an education on for us all to ask ourselves â€Å"how better can we love† (Drummond, 36). Specifically, tensions ariseRead MoreSpiritual Lessons of Muslim Revolutionists Imam Ali and Jalal al-din Rumi 1627 Words   |  7 Pagesdesign much like these oral traditions, but a careful analysis of their work will depict the true depth of their teachings. Through their teachings, these two men are able to clearly show the distinction between spirituality as their lessons greatly depend on the individual recognizing that faith is better known as the complete trust in something even if there is a lack of evidence for that trust and that spirituality is more so more so the process of introspection or the examination of one’s own

Clinical Psychology and Gerontology Aging Studies

Question: Discuss about theClinical Psychology and Gerontology for Aging Studies. Answer: Introduction The advertisement shows the anti-wrinkle products that claim to reduce the wrinkles and fine lines in less than sixty minutes. The target audience is the aged women of 45-65 years from middle-aged to older women who wants to reverse the signs of ageing. The anti-wrinkle products target the women who are extending their twenties and past middle age. These anti-wrinkles products not only promote to reverse the early signs of ageing but also prevent the characteristics of ageing before the ageing process naturally sets in. These advertisements have a psychological impact on the women. It aims to exploit the insecurities in the target audience. It has an effect on the women who feels that they are getting aged and their looks are getting hampered due to the ageing process (Cruikshank, 2013). They feel that the ageing process has already begun and it will continue in a rapid way. Moreover, these anti-wrinkle advertisements feature famous models and actresses and it is also a reason for th e women to get attracted by these anti-wrinkle products. These advertisements use bold words and phrases like age defying, lifting, and plumping that affects the target audience quickly and effectively. The target audience feels that happiness is associated with appearance and beauty is of paramount importance. It has a very bad impact on the women promoting injustice, inequality, contradictions and irrationalities prevailing in the society (Rudman, 2015). It also conveys the message that beauty is associated with the appearance of youth. These anti-wrinkle advertisements have an overall bad impact on the target audience filling them with fear and insecurities in the women. People stereotype elderly people based on age that is featured in these anti-wrinkle advertisements. These advertisements show stereotype that features the aged women through a lens of diminished beauty, value and reflects and reinforces the societys attitude towards getting old (Brooks, Bichard Craig, 2016). It shows a distorted view of ageing in the women and emphasizes the burden of the ageing population. The negative stereotypes that portray the older women who are ignored and dissatisfied with the ageing process are widely used in these advertisements. It portrays the negative stereotypes about ageism in the society and standard anti-ageing messages that are impossible for these products to attain. The negative images portray negative stereotypes more deeply and entrench confirmed beliefs about the ageing process. People believe in the negative effects of the ageing and starts feeling bad about getting old. It also reflects the various stereotypes of how the society treats the older generation. It shows media illiteracy and negative stereotypes about the old aged people. The anti-ageing products reflect the ageism that depicts stereotype and discrimination in the society based on the single trait of old age. The stereotype and devaluing of the elderly people have significant negative impact on the aged population affecting their behavior, self-esteem and psychological well-being (Hearn Wray, 2015). The advertisements show the negative stereotype that the old age women are not beautiful and having youthful skin is the only way to look beautiful and stay happy. It also has positive stereotypes that defying ageing is the way to age successfully, however, negative stereotypes have more impact that these advertisements displays. The anti-ageing advertisements show the cultural stereotypes that depict the fair women with a flawless and cosmopolitan image. The cultural reverence is depicted through the fair skin and it is regarded as the definition of beauty (Brown Knight, 2015). It creates a mindset that glorification of fair, anti-wrinkle skin is the way to become beautiful and promote happiness. It also creates a color bias that perpetuates prejudice and hatred that are deep-seated in the mind of the viewers. For example, some countries have diverse culture; however, the minorities or ethnic groups are under presented in these advertisements. They only feature fair and flawless skin and does not reflect the actual changing demographics of the society. Ageing is a natural process that occurs in men and women both. However, the old aged women are stereotyped in the advertisements reflecting insecurity in them (Ylnne, 2015). The discoloration and removal of fine lines in the skin using simulated imagery used in the advertisements reflect that fair and flawless skin is the only way to look beautiful. The wrinkles and fine lines shown in the advertisements depicts that they are not beautiful and should be avoided by the old aged women to look beautiful. The wrinkles and fine lines happen to appear during ageing and women are not the only one who has them. There are no anti-ageing advertisements that target men. The old women can look beautiful with wrinkles and it is a natural process that cannot be denied using anti-wrinkle products. While neglecting the negative impacts and cultural stereotypes, the anti-ageing advertisement has positive impact on the older population. They are in high demand among the women despite the advertisements. The before and after images that the dermitage product provides give a visual representation of the product's effectiveness (Phau, 2017). It is an effective process that demonstrates the efficacy of the dermitage product. The product can achieve its purpose by promoting positive feelings of pleasure and confidence and focus to boost self-esteem, joy, happiness and social acceptance among the target audience. It could also show the positive effects of the therapy in reducing wrinkles in less than sixty minutes without any side effects that would help to achieve the purpose of the product. The reduction of fine lines and wrinkles within an hour could have a great impact on the target audience. The advertisement could also promote women from the ethnic or diverse culture that would h elp the minorities to use this product and get benefitted (Kaur, Arumugam Yunus, 2013). Moreover, the advertisement could also show the organic and natural ingredients used in the product claiming no harmful effects on the skin. The product should display that it cannot delay, mask or prevent premature ageing and would provide temporary effects on ageing. The product should not claim to rejuvenate or cure the early signs of ageing and delay. They should provide subjective claim rather than an objective claim for the product. It should not have a physiological claim like the rejuvenation of the skin, natural cell renewal and stimulation, boost the natural skin structure and works by penetrating the skin. Therefore, by using these strategies, the advertisement can achieve its purpose without depicting negative age or cultural stereotype. References Brooks, M. E., Bichard, S., Craig, C. (2016). What's the Score?: A Content Analysis of Mature Adults in Super Bowl Commercials.Howard Journal of Communications,27(4), 347-366. Brown, A., Knight, T. (2015). Shifts in media images of women appearance and social status from 1960 to 2010: A content analysis of beauty advertisements in two Australian magazines.Journal of aging studies,35, 74-83. Cruikshank, M. (2013).Learning to be old: Gender, culture, and aging. Rowman Littlefield. Hearn, J., Wray, S. (2015). Gender. Implications of a contested area.Twigg, Julia; Wendy Martin (Hg.) Routledge Handbook of Cultural Gerontology. London: Routledge, 201-209. Kaur, K., Arumugam, N., Yunus, N. M. (2013). Beauty product advertisements: A critical discourse analysis.Asian social science,9(3), 61. Phau, I. (2017). Volume 29, Issue 1 Editorial-2017.Asia Pacific Journal of Marketing and Logistics,29(1). Rudman, D. L. (2015). Embodying positive aging and neoliberal rationality: Talking about the aging body within narratives of retirement.Journal of aging studies,34, 10-20. Ylnne, V. (2015). Representations of ageing in the media.Routledge Handbook of Cultural Gerontology, 369-376.