Coca Cola and Pepsi

*Segmentation of Coca Cola: **Basic segments of coca cola is those people who take this drink regularly. **The target market for coca cola is based on age: youth and younger 15- 25 and 40 age. Another factors are income and family size. **Target is not based on gender , both gender likes it. **Key success of coca cola is behavioral segmentation. **Coca Cola generally sells in schools, colleges, universities, restaurants, hotels and fast food stores. Coca Cola has variety of tastes ecause they want to meet customer needs. **Coca cola diet : for diabetic people and aged people 40 plus. **Coca Cola : young people whose age is 16 to 35. **Coca Cola packs and bottles : (based on income level) for students, poor people, middle class and family size. Nature of customer : fun and entertainment loving. Socio-economic level :upper lower and lower class. Occupation : student and family oriented people. **Coca Cola prefer to serve its product in those places where young eople gather mostly. coca cola customers are mainly teenagers and young adults **it is the highest selling cold drink above the world.? **The main theme of coca cola is â€Å"open happiness† coca cola packaging attracts the young generation attention very much. *Positioning statement: Coca Cola provides the best quality and taste in an affordable price. *Segmentation of Pepsi: **Pepsi has same market purposes like Coca Cola. Pepsi has also different kinds of soft-drink productin order to appeal to different ustomers. **Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30. *Positioning of pepsi: **PepsiCo main slogan is – â€Å"Generation Next! † It spends billions of dollars in order to affect people and find creative slogan in every year. Pepsi is a cold drink which gave the best taste, low fat in a reasonable spending. Coca Cola is successful corporation because they have further plan to impess people and have good stategy to sell products in right places .

Itb Syndrome

My condition 3is called ITB syndrome Explanation: ITB syndrome stands for Iliotibial Band Syndrome. This is a common thigh injury generally associated with running. The band is crucial to stabilizing the knee during running. The irritation usually occurs over the outside of the knee joint, at the lateral epicondyle. The iliotibial band crosses bone and muscle at this point; between these structures is a bursa, which should facilitate a smooth, gliding motion. However, when inflamed, the iliotibial band does not glide easily, and pain associated with movement is the result. SymptomsITBS symptoms range from a stinging sensation just above the knee joint (on the outside of the knee or along the entire length of the iliotibial band) to swelling or thickening of the tissue at the point where the band moves over the femur. The pain may not occur immediately during activity, but may intensify over time, especially as the foot strikes the ground. Pain might persist after activity. Pain may a lso be present above and below the knee, where the ITB actually attaches to the tibia. Who does this commonly affect? Endurance athletes are prone to developing iliotibial band syndrome.Athletes who suddenly increase their level of activity, such as runners who increase their mileage, often develop iliotibial band syndrome. But other activities that can cause this are biking, hiking or weightlifting (especially when doing squats). Treatment The iliotibial band can be rested, iced and compressed to reduce pain and inflammation, followed by stretching. Using a foam roller to loosen the iliotibial band can help prevent and treat ITBS. A compression wrap to mobilize the ITB where the tendon meets the knee is also key to reduce the inflammation.Another pain reliever would be a cortisone injection into the area, which is usually helpful, and it can also be curative. But for the more severe and treatment-resistant cases may require surgery to mobilize the band. Prevention Rolling out your IT band will help prevent this. While this exercise using a foam roller will help to alleviate IT band pain, it also helps prevent problems from starting in the first place. It's painful, especially if you're already having IT band issues, but after a week or two of consistent rolling, you'll notice less pain. Also a lot of stretching can prevent ITB syndrome.

Bilingual Language Acquisition by Korean Schoolchildren

Bilingual Language Acquisition by Korean Schoolchildren Bilingual language acquisition by Korean schoolchildren in New York City Sarah J. Shin & Lesley Milroy Presented by: Cyndy Gomez Introduction The present study addresses to main topic of bilingual language acquisition in Korean-American children. Specifically researchers were interested in acquisition of grammatical morphemes and plural marking systems. The researchers addressed two main questions: (1) â€Å"do L1 and L2 learners acquire the grammatical features of a given language in the same sequence? (2) do L2 learners of different L1 backgrounds learn the grammatical features of a given second language in the same sequence?† (Shin & Milroy, 1999). Previous studies related to acquisition of a second language are reviewed in this article. The most important previous research was conducted by Brown (1973) that found a â€Å"common invariant sequence of at least 14 bound morphemes by children learning English as L1†. Studies since them have tried to see wheth er or not these morphemes are the same for English as L2. Most researchers believe that children and adult learners of L2 are more similar than children learning L1. (Wode, 1976).The most recent debates have been on whether or not L2 learners have access to universal grammar. Rationilist have said that they do not and stated fundamental differences in L1 and L2 acquisition (Felix, 1984,Clahsen 1990,Meisel, 1991).It is not yet clearly known whether or not acquisition of grammatical features for L2 is dependent on L1, and this is what the present study aims to find out. The hypothesis is stated in the questions stated earlier in the introduction. Method Twelve Korean first grade children from New York City were used as subjects in this study. Half were male and half were female. Six pairs were made to group two kids together who were on similar levels of proficiency in both English and Korean. The children were all in the same class and each spoke Korean as their native language. Data was recorded through a wireless radio microphone that was located in the classroom. A fieldworker was placed into the classroom as an assistant to be able to record spontaneous speech and to be able to observe the children’s free speech. The audio was recorded in three situations: storytelling, math and play. Only monolingual English data was used. Each recording lasted between 20-75 minutes. The morpheme scoring of Dulay and Burt (1974)were used in this study. 10 obligatory occasions morpheme items were measured in this study (Table 1). The items were scored and a group score was created (Fig. 1). The procedure was then to rank the 10 morphemes in a decreasing group score. A study for plural marking was also conducted. 48 flashcard were used and each flashcard had either a photograph or a colored drawing of an animal or a common object. Each card was presented in a way to manage how children perform plural marking. There was an experimental task (with two stacks of flas hcards, one in Korean one in English).The second, a game task, was used to see whether or not use of plural markers was the same in spontaneous speech. Discussion This article examined English grammatical morpheme acquisition in children who’s native Language was Korean. The main finding was that the children were not able to grasp grammar for third person – s , plural – s, and the article. Evidence of plural marking also showed that Korean L1 children do not park for plurals at the time as English L1 children. It comes later in development for them. A clear difference was also found when comparing this study to other morpheme studies in the order of how morphemes are ranked/acquired in English as an L2. When addressing the research question, this research found that there is a difference in how L1 learners of English and L2 learners of English acquire the English grammatical features. The researchers also found that there is in influence on English as L2 depending on what the L1 was. Questions related to universal grammar were not answered. This article is, according to Google Scholar, to be cited 49 times. There were no linked comments or discussions, but the linked cited papers all showed similar research in the field on bilingual language acquisition. I think this study helped to clear the debate of whether or not L1 affects the acquisition of L2, so this study helped guide research in the right direction. This study contributed to the field of bilingual language acquisition by showing that language acquisition patters need to be considered differently for bilingual children. Table 1 Fig 1 Fig 2 Table 2 Table 3 Table 4 References Brown, R. (1973). A First language: The early stages. Harvard University   Press . Clahsen, H. (1990). The comparative study of first and second language development. Studies in   Second Language Acquisition, 12, 135 -153. Dulay, H. C., & Burt, M. K. (1974). Natural sequences in child second language acquisition.   Language Learning, 24, 37-53. Felix, S. W. (1984). Maturational aspects of universal grammar. University Press. 133-61. Meisel, J. M. (1991). Principles of Universal Grammar and strategies of language use: On some  similarities and differences between first and second language acquisition. Universal   Grammar in the second language , 231-276. Wode, H. (1976). Developmental sequences in naturalistic L2 acquisition. Working Papers on   Bilingualism, 11, 1- 31.

Black women in modern science fiction media Essay

Black women in modern science fiction media - Essay Example Marleen Barr is one of the people who have written some of the greatest works of literature created by black women. She particularly acknowledges Octavia E. Butler and Toni Morrison by saying that they stand to be remembered as major contributors towards the emergence of black science fiction (Thomas 105). Halle Berry is one of the greatest black women-actresses in the world of cinematography. One of her works as an actress in the film titled X-men has been said to be the embodiment of what fits perfectly the way Frank Norris defines American novel (Thomas 105). This research was inspired by the quest of finding out more of the journey that the black women have tread in the field of art. This research will evaluate the role of gender and race and how the two have hindered artists in their various endeavors (Barr 7). It will start with the 1920s black-art movements followed by its evolution and, finally, look at black artists in the contemporary society. â€Å"People need to imagine how it is like having the entire society aligned against you,† these were the words said by one of the greatest black women fiction writers named Butler (Barr 255). Her attitude of having the outside perspective of the whole situation made her prosper in her work. Other black women science fiction writers at the time just sought to understand the situation from the victim’s side. While they complained about their rights and how their work is undermined, Butler took the opportunity to make the world understand why people behave the way they do. She advised her fellow black women that they cannot run away from repulsion because people’s strengths hinder them from accepting other people’s differences. Barr (8) suggests that if other black women could have had exactly the same attitude, they could have had an easy trend through the field of science fiction. A writer named A. Scott once said that a griffin and a

Andromeda Strain And Virus Evolution Essay Example | Topics and Well Written Essays - 500 words

Andromeda Strain And Virus Evolution - Essay Example To some extent this is a theme in Michael Crichton's novel the Andromeda Strain, where a team of scientists must try to prevent the outbreak of a rapidly evolving extraterrestrial virus. The virus remains one step ahead of them for most of the book. While this is only a novel, it has real world counterparts in the difficult steps taken to reduce the evolution of other real viruses. Antibiotics have caused some viruses to evolve and become less treatable. We need to take a page from this clever book and work hard to limit the evolution of real world viruses. If we do not, we may face a resurgence of diseases we once thought were eminently treatable. The Andromeda Strain is a work of science fiction, but it shows us a great deal about our own world. While it is unlikely that a virus would come from outer space, it is entirely possible that such a virus might occur from any of the viruses currently present on Earth. Due to the incredible rate of transportation and interconnectedness of the contemporary world, it will be very challenging to prevent it from rapidly spreading around the world. We must be very mindful of this as such a situation is a potential existential threat.

International managment (Vodafone) Essay Example | Topics and Well Written Essays - 3000 words

International managment (Vodafone) - Essay Example As the company claims, Vodafone is the company that loves change. So, driven by the desire to constantly change and expand, in 2010 Vodafone entered into agreement with a Libyan state owned mobile network, Almadar Aljadid (Al-Madar) (Al-Madar, 2010). The agreement implied that Al-Madar would have access to Vodafone’s products while Vodafone would be able to use Al-Madar’s network to provide mobile telecommunication services in Africa. For this agreement one of the target population groups of Vodafone were multinational companies, for whom Vodafone’s service would solve a number of communication problems. However, as public uprisings started in North Africa, Vodafone faced a public relations disaster. Vodafone was blamed for impacting the Egyptian society because of cooperating with Egyptian ex-President Mubarak (ESG Insider, 2011). In February the company, experiencing pressure from the government of Egypt, had to close its nationwide network. At the same time, o n behalf of the regime, the operator spread anonymous text messages to service users that encouraged people not to oppose the existing regime and, on the contrary, fight against those willing to change the rule. It should be remembered that Al-Madar company, through which Vodafone was providing its services in Africa, is owned by Col. Gadaffi’s eldest son. So Al-Madar, in an attempt to limit communication between the rebels, shut down its mobile phone network. Therefore, it can be concluded that it was not Vodafone who closed the network. Nevertheless, the company itself does not refuse the fact of sending text messages that called for loyalty to the regime. Allnutt (2011), an editor-in-chief of Radio Free Europe, believes Vodafone’s shutting down the networks to be a human rights... Recent popular uprisings in North Africa have shaken both the MENA countries and the global society. The demonstrations against non-democratic governments paralyzed or slowed down operations of many multinational corporations. However, to some extent it might be said that the very same multinational corporation played certain role in the development of the conflicts. International companies are frequently blamed for undermining development and exacerbating inequality and poverty in the developing countries. Furthermore, they leave no space for operations of small and middle-sized domestic companies, thus transferring money â€Å"that could be put towards poverty eradication into the hands of the rich†. Another point of view is that revolutions in North Africa have purely social roots – unemployed want to have jobs and those who works want to earn living wages. In any case, the result is clear – companies have to embrace change and adapt to the innovations, whethe r they impact the company positively or negatively in the short run.

Case Analysis Essay Example | Topics and Well Written Essays - 1500 words - 3

Case Analysis - Essay Example The new name of the company uses the first two letters of the original name of the company according to its mission statement of 2009. The company dealt with paper cone, which was used to hold yarns in the textile industry as its first product but later advanced to including various other products. The company engineers invented many other different processes that helped in the production of these different cones. An illustration is the automated engineering of the cones. It was this automated manufacturing that gave Sonoco a competitive advantage over its rivals in the industry thus becoming the leading manufacturer of cones in the United States ("Strategy for Growth," n.d.). The company manufactured plastic T-shirt and grocery sacks that were common in the supermarkets and other retail stores. According to International Directory of Company Histories, 1994, the company made Ultra seal, a shutting device for Crisco shortening cans that got rid of the need for a container opener. Son oco grew up to become the leading packaging company in the world by the year 2000. Its revenues had grown to $2.6 billion brought about by the production and sale of consumer and industrial packaging. According to Thomas, Groysberg & Reavis, the companys employee base had enlarged to 17,300 employees working in 285 processes in 32 different countries. They served customers in 85 countries with an extensive collection of manufacturing and customer packaging solutions. Moreover, the company manufactured just about all of its paperboard, using just about two million tons of collected paper annually (Taylor, 2005) As time went by, the company has sustained growth with new processes from place to place, diversifying its product line. The company now deals with cardboard, aluminum cans, plastic, flexible packaging which has made it one of the most profitable company in the world. Nevertheless, as the company

Human Resources in the Legal Context Essay Example | Topics and Well Written Essays - 1250 words

Human Resources in the Legal Context - Essay Example According to the report  much of the underutilization of older workers both those currently working and those wanting to work is the result of rigid corporate and government policies and practices.   Many assumptions about the elderly have been transferred to workers in their 50s and early 60s. The result of this transference is that retirement age is typically viewed as a cutoff point for one’s working capabilities.This discussion highlights that  the Avolio Experiment revealed the damaging effects of stereotypical assumptions about age. In his study, Avolio asked young professionals to listen to audio recordings of simulated interviews. Avolio told his subjects that the candidates had similar work experience and equivalent on-the-job performance. The same actors voiced the young and the older candidates on the tapes. When it was time to evaluate the candidates, the listeners tended to regard the older workers as non-valuable contributors and to judge the younger ones a s adequate performers.  Older employees are often refused training opportunities, despite working in organizational cultures that value those who maintain and improve their skills.   Some human resource managers believe that older workers are less flexible, are unwilling to learn or change their ways, and have work styles that conflict with the work styles of younger workers. These unjustified assumptions often lead to rationalizations based entirely on the bottom-line.

Creative Destruction and Reconstruction Essay Example | Topics and Well Written Essays - 250 words

Creative Destruction and Reconstruction - Essay Example Now that I’ve practiced my profession for some time, and have realized that I wish to make some changes. The first thing that comes to my mind is that I want to become a real doctor, but I want to be able to practice the knowledge I have accumulated in my present career. I have made my research and discovered that from being a radiologic technologist, I can take additional courses so that I can engage in interventional radiology or even nuclear medicine. The reason I chose these two fields is because these have high demand not only in the U.S. but also in Europe. In a new analysis made by Frost & Sullivan, it was discovered that interventional radiology institutions have earned atleast $399.5 million in 2006 and estimates show that this can reach as high as $683.3 million by 2013 (Frost and Sullivan, 2011). Meanwhile, the nuclear medicine market was at $531 million in 1996 (Frost and Sullivan, 1998) is expected to reach $1.69 billion by 2015 (Global Industry Analysts, 2010). The best thing about engaging in these fields is that I can work not only as a specialist but as a researcher as well. With the improvement in healthcare information systems (HIS), I can work as a consultant, giving my advise in interpreting radiographs, as well as possible treatments. I can have the digital images sent through my office through the HIS and I can send in my recommendation through the same system. Moreover, I can be employed in one state and be called in for a consult if I advertise my services through the internet or have my service listed in a directory. Frost and Sullivan. (1998). Future of Nuclear Medicine, Part 1: Marketing Research Forecasts. The Journal of Nuclear Medicine, 39(2). Retrieved from http://jnm.snmjournals.org/content/39/2/27N.full.pdf Global Industry Analysts, I. (2010). Global Nuclear Medicine Market to Reach US$1.69 Billion by

American Indian Education Essay Example for Free

American Indian Education Essay In this article the author argues that the American government should provide the Indian society the opportunity to create their own institution, for further education. He believes the American culture is being forced upon Indian society through education. Arthur C Parker believes in further education, as he himself is a no graduate from Dickinson Seminary. In his experience, Indian Students are being taught to assimilate to common American culture, while disregarding there own family tree. He states that by placing an Indian University, students would be granted the opportunity to further there education, as well as, the opportunity to embrace there own culture. Based upon Indian culture, Indians will be able to expand there education at a superior level, while never being forced to be similar to the white race. The American Indian wouldn’t be no less than an American, now be treated any differently, but he believed that the Indian had the opportunity to be granted the same education. Furthermore, he feels like no other Indian should be left out of the proper education they deserve. In conclusion, Arthur C. Parker strongly stands up for his believes, and does bend his head in shame, he is proud to be and Indian. Considering the time frame, 1913, where America is a developing nation of many cultures, the brining of a single race institution would cause a big controversy. America is known as the â€Å"Melting Pot†, where there is a variety of different cultures. To one, this article will seem to be talking back to American society. Parker has a strong believe and feels like this will improve the Indians education. I believe that he is so passionate for the American Indian University because he did not have the opportunity to complete his education, probably because he didn’t feel comfortable in his learning environment. In my perspective, this article is important, but nothing extraordinary from modern days, this issue continues with other races. The opportunity to have a single race intuition would’ve meant that every single race would have that same right, one has to be accustomed to what America is, as of today, a mixture of many cultures and beliefs. In my opinion, any student who believes, and want a higher education, will do so in any environment they are in.

Literature Review: Play Work in Education

Literature Review: Play Work in Education Weisberg, D. S., Kittredge, A. K., Hirsh-Pasek, K., Golinkoff, R. M., Klahr, D. (2015). Making play work for education. Phi Delta Kappan, 96(8), 8-13. doi:10.1177/0031721715583955 The article encapsulates that in comparison to other forms of play, guided play is the most effective in enhancing the learning skills of children from a range of ages. Guided play incorporates play into education without compromising learning goals or suppressing childrens exploration, as its blend of child-directed play within an adult-initiated environment enables them to become in control of their own learning. This allows them to develop autonomy by forming their own decisions in regards to their upcoming actions and gaining skills to attain information. The balance between freedom and structure in guided-play is more effective than direct teaching or free play, as adults harness a childs appeal to play in the service of learning through scaffolding their actions. This in turn promotes the acceleration of long-term development and encourages better learning outcomes. Weisberg et al have utilised evidence to strengthen their claims and formulate a convincing argument to readers. The citations displayedenable readers to access the resources cited to confirm if the evidence is accurate and to investigate and delve deeper into the topic. This provides the opportunity for readers to gain a deeper understanding of the authors claim, which makes their argument more convincing. The multiple citations also suggest that the authors engaged in an in-depth research, depicting that they share a thorough understanding of play, creating a convincing argument. The citations further suggest that other academic scholars share the same perspective about guided-play as Weisberg et al, making the article more potent. Additionally, multiple examples of studies strengthen the claim of the authors as they provide evidence of how ideas translate into practice. For example, one of the studies provided portrayed that children engaging in guided-play outperformed those who engaged in free-play, whilst learning vocabulary (Dickinson et al., 2013), thus validating the argument of the authors. Moreover, the use of direct quotations emphasise the point of the authors in a concise manner whilst providing strong supporting evidence, making a stronger claim. Majority of the arguments presented are highly convincing as the findings used to support them do not have alternative explanations. However, few cases within the article can be interpreted in another manner, weakening the authors claim. For example Weisberg (2015) claims that the relationship between learning and play is intrinsically linked through guided play. Although factual, this finding could also support a different argument such as the link between learning and free-play, as all play acts as a catalyst of learning. A comparison of the article to alternative readings enables the audience to articulate the strength of the claims made by Weisberg et al. Both Barblett (2010) and Weisberg et al (2015) propose the significance of adults preparing different environments in which child-initiated play can take place. Barblett (2010) explores how creating an intellectual environment prompts children to question activities they are partaking in, which extends their knowledge. This relates to Weisbergs notion of scaffolding, which like an intellectual environment, enables children to assimilate information at their own pace. Weisberg also suggests the importance of preparing a physical environment as it assists children in self-directed exploration and learning. Likewise, Barblett conveys that physical environments provoke and encourage children to engage in exploration and learning during play. Additionally, Brock (2013) exhibits the importance of adults creating rich learning environments as they enable children to fulfil their learning potential. Weisberg and others (2015) explore the significance of children becoming the driving force of their upcoming actions as well as what they desire to explore and how. This is similar to Goldschmeid (1987) theory of heuristic play as it involves self-exploration, which like Weisbergs concept, enables children to become in control of their upcoming actions and decide how they want to utilise the object. Furthermore, Weisberg et al (2015) suggest that elements of guided-play accompanied by direct teaching was the most productive strategy for children to learn. Including direct-teaching in guided-play diminishes the sense of child-directed play, thus becoming unenjoyable. This is supported by (Fisher, 2002) who claims that when adults continually drive learning experiences, golden opportunities for learning are missed. Moreover, Weisbergs perspective differs to Follaris (2013) concept of project work as children are in control of their learning process as they investigate areas of their own choosing. As a result, children are able to formulate concepts and engage in creative thinking which is essential for learning. Like Follari, Touhill (2012) presents the importance of project work as it enables children to exercise their growing sense of agency and autonomy and promote inquiry, curiosity and exploration.

Consider The Theme Of Loneliness In The Novel Of Mice And Men. How :: English Literature

Consider The Theme Of Loneliness In The Novel Of Mice And Men. How Does It Affect The Characters? I will be looking at the theme of loneliness, how it effects the characters, how the scenes roll in with what's happening etc. When you read about George and Lennie you realise that they have a history. You think that they are a perfect pair. One is smart, aggressive, quick and looks out for the other (George) while the other one (Lennie) is slow, dumb, big, strong, kind, caring and needs to be looked out for. They fit together like a jigsaw. George and Lennie are the main characters and they are the only ones with the biggest dream - to get a big house with rabbits. That's what keeps them getting through the day. Their relationship together doesn't look close but it is. George once told Lennie to jump into a river. He did it and nearly drowned which I think showed George how much Lennie trusted him so Lennie thought that he would always be safe. Ever since then, George hasn't taken advantage of his power over Lennie. Two things drive their relationship. Their dreams, that keeps them going through the day and the fear of loneliness. Neither one of them wants to be alone nor so they fear it. Like when Lennie threatens to go into the cave alone and so therefore George fears and tries to keep him. George is a sharp man. His features are very precise and fixed. Each part of him is defined: small strong hands, slender arms and a thin bony nose. Steinbeck also says that he has restless eyes, which sometimes scares me because you get this picture in your head of tired open eyes. Steinbeck describes George like this so that he is the opposite of Lennie, which makes them opposite in every way. George's personality is a bit bad tempered. He's like Lennie's mother because he's always looking out for Lennie, which I guess makes him a caring person. He's also short tempered, as he gets agitated very easily, usually at Lennie. I think that the reason why George is so frustrated is because he has to put up with Lennie's stupidity all the time, which would make anyone frustrated. I guess you could call George friendly because he made friends with all of the people at the ranch except for Curley and his wife. He didn't make friends with them because being friends with them would cause trouble. That's a smart thing and being smart is another quality of George's personality. I think that by making George the opposite of Lennie, Steinbeck is

Macbeth :: essays research papers

The passing of decade’s, centuries and a millennium, man in some aspects, has not changed. With this passing of time, man remains gullible and optimistic. These two characteristics are essential in the development in the play Macbeth. This is evident in that Macbeth’s fate is influenced, by the witches’ predictions.   Ã‚  Ã‚  Ã‚  Ã‚  At the outset of the play, Macbeths encounters the witches who predict he will become â€Å"Thane of Cowdor† and that he too, will one day be king. Nevertheless, the witches do not oblige Macbeth to ultimately commit his actions. However, they do place within Macbeth a sense of wonder and optimism. The three witches intruded upon a part of man, which that he is gullible. Macbeth being gullible caused his wonder and brought forth a feeling of possibility. This is evident, when Macbeth tells his wife of what he has experienced. Upon revealing what was told to him, Lady Macbeth further on, appeals to Macbeth to take action when King Duncan comes to visit. Lady Macbeth urges her husband to fulfill his obligation and kill King Duncan. However, it is apparent that Macbeth is hesitant of such action and is at first unwilling to go forth with the plan. Once again Lady Macbeth alludes to the witches vision and with that, lusts upon the possible gains. The plan is ex ecuted and Macbeth becomes King. upon the vacancy of the throne. The witches’ vision is obtained, through the natural human sense of possibility and lust.   Ã‚  Ã‚  Ã‚  Ã‚  The second encounter with the witches, further reinforce the sense of power in Macbeth and the gullibility of man. Upon this encounter, the witches tell Macbeth that no man can be harmed by. Once more Macbeth believes what he is told and that he is invincible. This feeling of invincibility is shown in the final battle he undergoes, where he is attacking all those around him with no hesitation. The element of invincibility is deeply rooted in Macbeth, due to the fact of the fulfillment of he becoming king. The witches’ influence is apparent, in that in the battle with Macduff, Macbeth once again proclaims invincibility, yet soon realizes that is not the case.

A Tragic Situation Essay -- essays research papers

Tragedy is a description of an event that evokes a sympathetic feeling of emotion by the audience. The events involve people emotionally who were not involved in the situation physically. In the story of Antigone, Sophecles forces the audience to take pity on the poor girl’s situation. This story impacts the audience in such a way that the audience becomes emotionally enthralled in the plot of the story. All of Steiner’s, â€Å"Principle constants of conflict in the condition of man,† (360) were present in the tragic tale of Antigone. The conflicts confirm a tragic sense about the story. In a tragedy drama is experienced and the characters typically suffer extremely. Consequently, this can happen because of a tragic mistake. The first of the ageless conflicts of man is, â€Å"the confrontation of men and women† (360). This principle is applied in the conflict between Antigone and Creon. Antigone broke a law that her uncle, Creon, had created. As a result of this she was to be killed. Sympathy is felt for Antigone because she was punished for take a stand for what she believed to be the right thing. Unfortunately the risk she took was going against her uncle Creon, who so happened to have power over her. It was a tragic situation that Antigone was to be killed for such a ridiculous crime. Although Antigone should not have been punished for that law she had broken, she was willing to accept her death sentence. She said to Creon, â€Å"These laws- I was not about to break them, not out of fear of some man’s wounded pride, and face the retribution of the gods. Die I must, I’ve known it all my life- how could I keep from knowing? - Even without your death-sentence ringing in my ears. And if I am to die before my time I consider that a gain. Who on earth alive in the midst of so much grief as I, could fail to find this death a rich reward?† (374) Antigone was willing to risk her own life for the sake of her dead brother’s pride. Creon wants Antigone to know that he has control over her. She defied him and now he has no choice but to punish her. Otherwise it would mean a bruise on his reputation as a ruler. It would prove that he was of weak character, especially since a girl went against him. Creon said, â€Å"This girl was an old hand at insolence when she overrode the edicts we made public. But once she’d done it- the insolence, twice over- to glory in it, laughing, mocking us to... ...’s blood, feed their lust, their fury?- Feed their fury!- Law is law!- Let all go well.†(307) Clytemnestra killed her husband upon his return from the battle of Troy. She was so heartbroken that he had killed her daughter. The tragedy in this story is almost the same as that of Antigone. Death follows another death. Iphigenia was sacrificed by her father. He was killed for killing her and so was his mistress. Since Clytemnestra killed the two people she was sentenced to death. The tragedy is death. In the beginning of the story of Antigone the audience is forced to feel sorrow for Antigone. Towards the end they began to feel sympathy for Creon as well. His display of moral weakness was the cause of three unnecessary deaths. The story of Antigone and Clytemnestra were different because the Antigone was the innocent party in the story. Clytemnestra may appear innocent to the audience but to the people in the story she was a murderess. Tragedy plays a large role in these two plays. An emotion of sorrow is felt by the audience. The characters of the plays go through terrible situations. Tragedy makes the stories more appealing to the audience because they become emotionally involved. A Tragic Situation Essay -- essays research papers Tragedy is a description of an event that evokes a sympathetic feeling of emotion by the audience. The events involve people emotionally who were not involved in the situation physically. In the story of Antigone, Sophecles forces the audience to take pity on the poor girl’s situation. This story impacts the audience in such a way that the audience becomes emotionally enthralled in the plot of the story. All of Steiner’s, â€Å"Principle constants of conflict in the condition of man,† (360) were present in the tragic tale of Antigone. The conflicts confirm a tragic sense about the story. In a tragedy drama is experienced and the characters typically suffer extremely. Consequently, this can happen because of a tragic mistake. The first of the ageless conflicts of man is, â€Å"the confrontation of men and women† (360). This principle is applied in the conflict between Antigone and Creon. Antigone broke a law that her uncle, Creon, had created. As a result of this she was to be killed. Sympathy is felt for Antigone because she was punished for take a stand for what she believed to be the right thing. Unfortunately the risk she took was going against her uncle Creon, who so happened to have power over her. It was a tragic situation that Antigone was to be killed for such a ridiculous crime. Although Antigone should not have been punished for that law she had broken, she was willing to accept her death sentence. She said to Creon, â€Å"These laws- I was not about to break them, not out of fear of some man’s wounded pride, and face the retribution of the gods. Die I must, I’ve known it all my life- how could I keep from knowing? - Even without your death-sentence ringing in my ears. And if I am to die before my time I consider that a gain. Who on earth alive in the midst of so much grief as I, could fail to find this death a rich reward?† (374) Antigone was willing to risk her own life for the sake of her dead brother’s pride. Creon wants Antigone to know that he has control over her. She defied him and now he has no choice but to punish her. Otherwise it would mean a bruise on his reputation as a ruler. It would prove that he was of weak character, especially since a girl went against him. Creon said, â€Å"This girl was an old hand at insolence when she overrode the edicts we made public. But once she’d done it- the insolence, twice over- to glory in it, laughing, mocking us to... ...’s blood, feed their lust, their fury?- Feed their fury!- Law is law!- Let all go well.†(307) Clytemnestra killed her husband upon his return from the battle of Troy. She was so heartbroken that he had killed her daughter. The tragedy in this story is almost the same as that of Antigone. Death follows another death. Iphigenia was sacrificed by her father. He was killed for killing her and so was his mistress. Since Clytemnestra killed the two people she was sentenced to death. The tragedy is death. In the beginning of the story of Antigone the audience is forced to feel sorrow for Antigone. Towards the end they began to feel sympathy for Creon as well. His display of moral weakness was the cause of three unnecessary deaths. The story of Antigone and Clytemnestra were different because the Antigone was the innocent party in the story. Clytemnestra may appear innocent to the audience but to the people in the story she was a murderess. Tragedy plays a large role in these two plays. An emotion of sorrow is felt by the audience. The characters of the plays go through terrible situations. Tragedy makes the stories more appealing to the audience because they become emotionally involved.

Class or Mass Case

Class – or Mass Case Study ? A. Executive Summary Neptune Gourmet Seafood, North America’s third-largest seafood producer’s inventory had shot up to 60 days’ supply – twice the normal level and three times what it had been a year ago. The problem with excess inventory can cause numerous deficiencies such as tight up of cash and loss of margins. During an executive meeting of Neptune’s top management, each executive has a different opinion in presenting a strategic solution.My recommendation is to offer two additional product lines besides the current line that’s targeting at quality seekers. The three – brand strategy strives to acquire the highest market share focusing at three distinct segments eliminating the major issue of excessive inventory while allowing Neptune to operate at its full capacity serving all segments. B. Situation Analysis Summary Jim Hargrove has become overly concerned about the excess inventory because of the advanced technology the company has adopted.Neptune was able to capture more seafood than other company. The root cause analysis suggests that the underlying cause of the problem is Neptune’s limited number of targeted segment. (Appendix D) Because of this, Neptune is overlooking other potential segments that might bring a significant profit to the firm. A summary of top executives’ opinions about the problem presented can be found in Appendix A – Stakeholder analysis.C. Importance of Decision The decision of whether to reduce price or launch new product line is important, and its implication will result in major consequences to Neptune. If the wrong decision is made such as reducing price, a significant loss in profit will harm Neptune in the short term while the negative effect will permanently destroy the brand image of Neptune in the long term. This will take Neptune years to recover.

Info Systems

Part I: True/False evaluation and Multiple-choice questions (0. 5 points/each question) 1. The overarching goal of information security is to ensure data integrity, availability, and confidentiality. 2. Managing security refers to a comprehensive set of activities that develop, implement, direct, and monitor the organization’s security strategy and activities. 3. The most expensive cybercrime are computer viruses. 4. Authentication is a means of providing proof of data transmission or receipt so that the occurrence of a transaction cannot later be refused. . The trend in computer security is toward policy-based management. 6. The core challenge of security management is ___________. a)Finding the right balance between shielding the organization’s main assets from potential harm b)Enabling staff to do their jobs c)Both a) and b) 7. Which of the following hacker tricks involves launching software that monitors all traffic looking for passwords or other valuable informatio n? a)Main-in-the middle b)Denial of service c)Trojan horse d)Network sniffing 8.Defining security policies and then managing and enforcing those policies via security management products and services is known as _______. a)Intrusion-based management b)Policy-based management c)Incident-based management 9. To protect against spoofing, firms need a way to ____________. a)Authenticate the identity of an individual b)Repudiate the identify of an individual c)Dispute the identity of an individual 10. To protect against hacking, companies install ___________ which controls access between networks. a)Virtual private systems b)Encryption c)Firewalls

Success in Sales

Success in Sales (Willy Loman and Chris Gardner) â€Å"I don't know the key to success, but the key to failure is trying to please everybody† ~ Bill Cosby. Few needs of the person are greater than the need to be understood. To have a voice that is heard, respected and valued – to have an influence. Most of us believe that the key to influence is communication – getting your point across clearly and speaking persuasively.Initially the both characters -Willy Loman in â€Å"Death of the Salesman† and Chris Gardner in â€Å"Pursuit of Happiness† wanted to be understood and change their lives, so they can have influence on the world around them and became successful. But Willy Loman is hopelessly lost in his past. Chris Gardner lives today. He is not sure what tomorrow will bring but he knows that it`s up to him to change his future. His love for his little boy helps him survive and makes him stronger. Unlike Willy Loman Chris doesn`t predict his son`s f uture†¦but does what he can to make his son`s life brighter and happy.We can find some similarities between Willy Loman and Chris Gardner. They both work very hard to pursuit their dreams of a better life. Willy Loman drove many miles to try and sell things to maintain his family while Chris Gardner also would do anything to meet ends meet to help his family to survive. Willy Loman carried two heavy suit cases with him all the time, even though the business didn't go to well, his dedication to his family kept him going. Chris Gardner tried to do everything possible to sell his x-ray scanners so he could get the money to pay for apartment and family needs.Obviously Willy Loman loves his son Biff and wants him to have a successful life. It's quite sad that Willy favors one son over the other, but he still shows great fatherly love and care. He wants his son to succeed and become a big man, no matter what. Eventually after everything fails, Willy commits a suicide to get Biff mone y Oliver didn't give him. Chris also loves his little boy and endures many hardships to provide for him. He is trying to teach his son everything he knows, because he knows that the life might be rough for his son in future.Eventually Chris finds a new job opportunity so he can provide for his son. These both man have the same great desire to succeed in sales business. Willy Loman wasn't wrong, he had mental issues but appearance does play a big part in Salesman's life. Appearance is one of the major principles. His whole life Willy tried to please everyone, so he would be successful. But I think that eventually he became obsessed with his appearance†¦ Chris Gardner experienced minor success at the start of his carrier. But he never gave up, even in hard times; Chris took matters in his own hands and tried to sell remaining x-rays for money.Willy Loman and Chris Gardner may share some things in common, yet they are so magnificently different. They think differently, they have d ifferent values and motivations. Willy Loman`s story is a tragic story of the hopeful dream of one salesman that led to the damnation of an entire family. Willy is a man who is lost in the past and his mind is constantly tormented with the hopes and dreams he had years ago that have since fallen through. Chris Gardner lives his life today. His mind works hard to find ways to change his life for good. Chris doesn`t waste his time on talking about yesterday's achievements.Willy believes that all it takes to become successful is to be well liked. Chris Gardner does care about his appearance but prefers to practice good communication skills with everyone and knowledge of the business. Willy Loman had a dream that was not realistic; he also lied to his family. His pursuit of this dream led his entire family to live an illusion created by him – that they are better than everyone. In the end, he thought he had no choice but to kill him and try to make things better with insurance mo ney. Chris was always honest with himself and his family.For Gardner there were a lot of tense and hard moments to give up like losing an apartment and sleeping in a washroom with his son, but he kept his hard work and hopes to the very end†¦until he could say â€Å"this part of my life I call Happiness†Ã¢â‚¬ ¦ Trying to please everyone, to achieve success is not the key to sucess. You have to be yourself and judge situations in your life by your principles. People who try to be loved everyone eventually lose their principles and have no fundament to build upon. Appearance is a major factor of success in sales, you always have try to make a nice first impression.But appearance won't bring you success if you don't use intellect and be yourself. Willy Loman learned that the hard way which brought him into the grave; he tried to present himself as a successful, important and loyal man. Willy didn't know how to listen to others, and wanted the world to understand him. Chris Gardner worked very hard while staying true to himself and dedicated his son. Chris didn't present himself as someone he wasn't during interviews and tests, but he proved others that a man who can listen, and is trying to understand the world can be taught just about everything.

Litigation and Alternatives Essay

America has come a long way since the American colonies settled from where humanity was to where humanity is now. We did not have the law system that we have now and issues were unresolved that turned into chaos. From law courts, chancery courts, to merchant courts, there are several categories of courts. Those that we separate are Federal and State Courts. Federal Courts take over foreign and interstate commerce that entail of U. S. District Courts, U. S. Court of Appeals, and U. S. Supreme Courts. State courts take over state legislatures that include State Supreme Courts, Appellate Courts, Trial Courts, and Lower Courts. Living in society today, we will have different views and different perceptions. We will either at one time come to face litigation or some type of ADR matter. With this being said, litigation, and alternatives will fall into place at least one point in one’s life. This is part of what both parties, as mentioned in the video will face. A company called â€Å"Quick Takes† tried out a program to help build their business to grow. Incidentally, the program Non Linear Pro did not quite work out for Quick Takes. Thankfully Quick Takes had been under the impression that Non Linear Pro was a trial. Under any circumstances had Quick Takes been under the assumption that Non Pro Linear had been a permanent program that had been purchased. Soon to discover a bill of 5,000. 00 was sent to Quick Takes. Quick Takes immediately contacted Non Linear Pro and advised that the bill had been invalid. Both parties had a verbal agreement of trying out the product as a trial. Although there may had been a verbal agreement, Quick Takes unknowingly signed a contract thought to be a delivery slip signed by Janet Mason. Non Linear Pro stated that the lease had been signed and if Quick Takes did not cooperate, then Non Linear Pro would create a lawsuit. So to name some of the legal issues that the two parties could face are arbitration, meditation, litigation, cross complaint, and mini-trials. Arbitration is an arbitrator that helps settle disputes between the two parties by researching the information provided by both parties. The arbitrator is a member of the American Arbitration Association who makes the ultimate decision of the outcome between the two parties by helping the two come to an agreement. The two parties will use arbitration when there is no need for a further relationship. Mediation is primarily used when there may be a future relationship between the two parties. The two parties come to an agreement and make the ultimate decision. A neutral party helps both parties come to an agreement; however, it does not make the ultimate decision. Mediation is primarily used when they can or may continue to maintain a relationship. Litigation also known as a judicial dispute resolution takes place in courts. The courts ultimately will make the decision of the outcome between the parties. Mini-Trials are a compromise between mediation and arbitration. Lawyers represent both parties and a neutral party is involved to help settle by advising of strengths and weaknesses. If the two parties do not come to an agreement in a timely matter then the neutral party will make the decision. Cross-complaint occurs when the defendant sues the plaintiff due to other damages caused by the plaintiff. The legal issues presented in the video are dealing with litigation. The plaintiff served the defendant and the defendant needs to respond or a default judgment will be entered. In this case, arbitration wil be the best method. I do not see a future in either party’s relationship. Most individuals will choose arbitration and mediation over litigation because it is cheaper, no lawyers are involved, and there is a lack of publicity. Reach out to as many sources to prevent any type of legal action. Having many options, the ultimate decision will impact heavily on the outcome.

Global Warming In Ohio Essay Example | Topics and Well Written Essays - 1000 words

Global Warming In Ohio - Essay Example Global Warming In Ohio Carbon pollution is seen to be one of the greatest contributors to the issue of global warming. It has been observed that the single major source of this pollution are the power plants that use coal as a fuel to produce energy. Not only that, but statistics have shown that the state of Ohio has a share of 20 percent among the carbon polluters in the United States ("Blade"). The major dilemma of the community is that even though this piece of information is now a widespread fact, there is no imposition of any sort of federal limits on the rate and quality of the emissions from these power plants. For many years, the government has been unwilling or rather said to be least bothered about implementing any kinds of measures that would help in solving this issue. With the increase in the population and hence, the demand of fuel in both commercial and domestic sectors, coal power stations continue to spring up every now and then all across the state. This coupled with the government’s ignorance simply happens to add fuel to the fire of global warming. Any guidelines or standard measures proposed by organizations dedicated towards protecting the environment have more or less been ignored up till now. Little has been made out of those that have been considered worthy enough to act upon since the rate of pollution is much higher than their capacity to deal with.

Integrated Technology Systems Essay Example | Topics and Well Written Essays - 2500 words

Integrated Technology Systems - Essay Example However, humanity is developing ever since the first dawn of jungle life when humans were living in caves and eating raw flesh of animals and they used leaves to cover their bodies but one thing they had in common with modern man and it was the urge to develop and grow into better beings. This need helped them in the conquest of building agricultural societies which finally gave birth to industrialized cities and the most advanced form of civilization exists in the form of knowledge communities of the west and all advancement is being considered as the result of the need of humans to experience betterment (Peck, 2005). Wright brothers developed first working model of an aeroplane which was in fact based on the theoretical work of Leonardo Di Vinci and currently same principles are refined in order build planes like Boeing 777 that have a wing span of more than 200 feet. The development is the essence of human existence and therefore, evolution always remained a defining attribute of human race. The climatologists are always remained interested in gauging climate change, rain and wind speed. In early days of the field, raw footers were used in order to measure the level of rainfall and with the passage of time; humans developed more sophisticated means to do that. Again the process of evolution kicked in and scientists effectively developed new measures for gauging rainfall. However, the basic principles remained the same but techniques changed dramatically over the past few decades. Even in the modern age of the 21st century, weather experts are measuring rainfall in millimetres and centimetres. The main idea of scientific development is to minimize the level of human effort needed to get the job done. The concepts remain the same and means of applying them change as world clock moves forwards (Kemp, 1994). The conventional methods of measuring rainfall were crude and these were more

Development of International Business Essay Example | Topics and Well Written Essays - 1250 words

Development of International Business - Essay Example Also known as the Global Value Chain (GVC), it is a sophisticated model that shows how a firm retrieves raw materials, imbibes value to them through different processes and techniques and sell the final goods to consumers. There is slight distinction between GCC and GVC. GCC focuses on effective role of powerful retailers and branded merchandisers and GVC provides approaches to expand firm level research on the dynamics and strategies of global industries. Dicken (2015) observed that the Global Production Network (GPN) associates concentrated diffusion of the value chains beyond firms and nations with the process of accumulation of stratified layers of participants of the network. It is also known as Value Network, Input- Output Matrix. It is basically a collection of two or more value chains in which at least one network linkage is shared. According to Ernest and Kim (2001), the chief firm or flagships can be of two types; the first type of flagships constitutes the part of brand leaders that permits suppliers to be self-reliant but demand powerful performance from them. The second type consists of contract manufacturers which built their own production channels and create unified supply chain which are accessible to brand leaders. A GPN lead by firms can participate in different value chains. Hence, a global value chain can have two or more production networks. Solectron, a renowned international electronics manufacturing company, i s an example of GPN (Fleischmann and Koberstein, 2014). There is a wide difference in the terms of the two concepts. ‘Chain’ identifies the vertical arrangement of acts that leads to maintenance, delivery and consumption of a distinct goods or services. ‘Network’, on the other hand, designs both the horizontal and vertical linkages between economics factors, i.e., identifying the common economics factors in the value chains which are effective. Gereffi and Korzeniewicz (1994)

Background Term Paper Example | Topics and Well Written Essays - 250 words

Background - Term Paper Example The airport was built up using a metallic reinforcement that has been holding the entire set up. This has been incorporated so that the pilots are informed about the possible dangers that the airbuses may encounter by proper exhibition in the compass. Along with this several establishments like four hangers and private dining clubs were set up in the airport premises. Post 1939 period when the airport was under the New York Municipality a lot of fund was invested for the development of the airport and for incorporation of modern amenities (PANYNJ 1). In the later stages of development the airport faced problems relating to overcrowding and huge burden of the air traffic. However, the traffic faced a decline after the terrorist attack of 11th September, 2001 and there was a decrease in demand for travel in New York. Plans of renovation of the Central Terminal Building have been on the process and developmental activities are taking place to improve the airfield layout of LaGuardia. All this have been undertaken to increase the demand for air travel among the

The Logical Problem of Language Acquisition Essay

The Logical Problem of Language Acquisition - Essay Example (Cook, 1988) Language acquisition begins very early in the human lifespan, and begins, logically enough, with the acquisition of a language's sound patterns. The main linguistic accomplishments during the first year of life are control of the muscles that produce speech and sensitivity and the acquisition of native phonetic distinctions used in the parents' language. Interestingly, babies achieve these feats before they produce or understand words, so their learning cannot depend on correlating sound with meaning. They must be sorting the sounds directly, somehow tuning their speech analysis module to deliver the phonemes used in their language (Kuhl, et al., 1992). Shortly before their first birthday, babies begin to understand words, and around that birthday, they start to produce them (see Clark, 1993; Ingram, 1989). Despite the vast differences in language, children's first words are similar all over the planet. About half the words are for objects: food, household items, and people. There are words for actions, motions, and routines. Finally, there are routines used in social interaction, like yes, no, want, hi. Around 18 months, language changes in two ways. ... Once more, children's two-word combinations are highly similar across cultures. These sequences already reflect the language being acquired: in 95% of them, the words are properly ordered according to his/her particular grammatical rules. (Pinker, 1984; Ingram, 1989). Between the late two's and mid-three's, children's language blossoms so rapidly that it overwhelms the researchers who study it, and no one has worked out the exact sequence. Sentence length increases steadily, and because grammar is a combinatorial system, the number of syntactic types increases exponentially, doubling every month, reaching the thousands before the third birthday (Ingram, 1989, p. 235; Pinker, 1984). Though many of the young 3-year-old's sentences are ungrammatical for one reason or another, it is because there are many things that can go wrong in any single sentence. When researchers focus on a single grammatical rule and count how often a child obeys it and how often he or she ignores it, the results are very impressive: for just about every rule that has been looked at, three-year olds obey it a majority of the time (Pinker, 1984, 1989; Crain, 1992). Though our ears perk up when we hear errors, more than 90% of the time, the child is on target. Children do not seem to favor any particular kind of language (indeed, it would be puzzling how any kind of language could survive if children did not easily learn it!). They swiftly acquire free word order, SOV and VSO orders, systems of case and agreement, and whatever else their language throws at them. Even grammatical gender, which many adults learning a second language find challenging, presents no problem: children acquiring language like French, German, and Hebrew acquire

Leading Essay Example | Topics and Well Written Essays - 1000 words

Leading - Essay Example Leaders see a vision and communicate that vision to their followers or subordinates. They focus on tomorrow rather than today. They inspire action and change. They are characterized by their people’s skills, their ability to motivate and get the last ounce of effort from their staff in time of crisis (McGovern, et. al 2008). On the other hand, they frequently dislike detail and routine, and can appear wildly disorganized to their colleagues. Leaders are optimistic, self-motivated, persuasive, convincing and goal oriented personnel. They are needed in all workplaces because of their ability to lead and to motivate the employees in different times. They help the management in bringing about a change. They facilitate the employees to move in a direction which is considered important by them. The leadership that is considered attractive and effective is that kind of leadership that keeps the capacity of persuasion. Effective leaders are always able to motivate people in their set direction. The leaders make people do their suggested jobs, as they exercise a certain power on employees on the basis of their effective motivation and encouragement (Parry and Hansen 2007). There are eleven kinds of leadership styles, as leaders are not all alike. They differ from one another on the basis of their opted strategies for leading people. There are bureaucratic leaders who have well thought-out and considered tasks, these kinds of leaders negate the innovatory ideas as they are stick to some set of rules and principles and also make sure that the principles and laws are not overruled (McGovern, et. al 2008). Another kind of leadership style is charismatic leadership in which, the leaders are mostly interested in inculcating energy and fervor in the employees due to which, they take deep interest in a task. Autocratic leadership is a form of leadership in which, the leader has the authority to exercise all his power in

What Is Postmodernism Essay Example | Topics and Well Written Essays - 1250 words

What Is Postmodernism - Essay Example The essay "What Is Postmodernism" gives a detailed information about postmodernism. One hand, it is quite difficult to provide proper description of the periods when the transitions are happening and on the other hand it is also not possible to figure out properly the main signs of postmodernism. Perhaps it is the 30s, when the first time the term postmodernism was used. During this time postmodernism actually referred to change in historical spectrum of the Western world as well as certain changes that became conspicuous in the prevailing Art forms. It is the 1970s, when postmodernism drew huge attention from scholars in every field. In his book, A Primer on Postmodernism, the author Stanley J. Grenz has commented about prevailing influence of postmodernism, â€Å"First it denoted a new style of architecture. Then it invaded academic circles, originally as a label of theories expounded in University English and philosophy departments. Eventually it surfaced as the description for a broader cultural phenomenon.† If an attempt is made to find the basic concept of postmodernism, it is quite clear from the term itself that postmodernism signifies a movement that seeks to go beyond the modernism and widen the scope as well as significance of modernism. Postmodernism basically follows the main principles of modernism but at the same time it rejects just the modern process of thinking and introduces more aspects to the whole matter. In order to understand postmodernism it is important to understand the modernism.

Effects Of Climate Change Essay Example for Free

Effects Of Climate Change Essay Climate change may result in regional changes in the weather, which will be more obvious if the weather were compared from one decade to another, and not on a daily basis. However, scientists have hypothesized that when the temperature of the surface of the earth has reached a highly critical level, such high temperature will cause severe and drastic changes to the atmosphere, affecting the oceans and will severely alter the weather patterns in a matter of years. Changes in the weather may include increasingly hot days and less cool days. The water levels will go down, exposing more land surface during the summer. Even higher latitude regions will be warmer by 40%. In addition, the amount the precipitation, be it rain or snow, will also increase, in the form of stronger storms and very intense typhoons and hurricanes. The El Nino events may also be more increase due to global warming. Global warming not only affects the weather, but it will also affect natural habitats. Higher levels of CO2 may facilitate the growth of forests, facilitating them to flourish and bloom. The warmer ocean waters will be helpful to fish and algae in the high seas. However, those organisms in higher elevations will find difficulty in surviving in warmer environments. Higher temperatures in oceans may kill corals, which are the nurseries for fishes and other aquatic organisms. For the human population, global warming may cause more incidents of infectious diseases such malaria, as well as systemic health problems such as heat stroke and respiratory diseases. Currently, the world is confused as society is ignorant of the detailed effects of global warming. Society is aware the summers are now longer and more intense and winters are envious of summer’s wrath, unleashing a fury that rivals the intensity of the heat. This is actually what global warming does. It confuses the world and now currently has also succeeded in confounding scientists. From a scientific point of view, global warming can be understood as a global environmental phenomenon which is characterized by an increase in the average temperature of the Earths near-surface air and oceans (Smith and Reynolds, 2005). There is certainly no doubt that global warming has a very detrimental effect on the environment as it causes rising sea levels and alters the amount and pattern of precipitation that a areas all over the world get (Gregory et al. , 2002). These environmental changes are also the projected causes of other ecological changes such as increases in the frequency and intensity of extreme weather events which in turn creates changes in agricultural yields, glacier retreat, reduced summer stream flows, species extinctions and increases in the ranges of disease vectors (Choi and Fisher, 2003). Based on the current scientific projections, the temperature of the world is expected to increase by 1. 1 to 6. 4 Â °C (2. 0 to 11. 5 Â °F) between the years 1990 and 2100. While most of the studies and projection models that have been utilized for these estimates cover the period up to the year 2100, global temperature warming and sea level rise are expected to continue for more than a millennium even if no further greenhouse gases are released after this date (Haigh, 2003). This is due to the melting of the polar ice caps which is estimated to continue due to the changes that have already occurred in the world’s temperature.

Death by Chocolate Essay Example for Free

Death by Chocolate Essay How have the makers of Death by chocolate made their advertisement successful? Discuss the various techniques used and how they have been used. This is an analysis of the advertisement death by chocolate. It is an advert promoting a chocolate cake. The advertisement is rich in techniques which have been purposely included to tempt consumers to indulge themselves and give in to the temptation of the cake. Looking at both pages of the advertisement it seems that there is a concealed message which could possibly be summarized as, go on, be a devil. It is almost as if such devilish whisperings jump out at us. This message is communicated by the trident shaped fork in the hand of an ambiguous woman. Although we are given a motionless picture, there is an overwhelming sense of movement towards the cake. The makers have included this as one of the techniques of the advertisement so that the consumers feel that they are holding the fork. The visual imagery is designed to bring the devil out in you. Although the chocolate cake is brown, it is laced with a devilish crimson colour which adds to the Satan theme. It is interesting in this context that the word consumer is an old name for Satan which again is another technique used. It is clear that the makers of the advert have worked according to the principle that it is the visual impact of an advertisement that is most effective. Most of the second page is covered with a silky textured crimson colour on a white backdrop that mirrors the combination of the crimson streaked chocolate on a white plate. Red is the colour of the devil, but it is also the colour of danger, excitement and fury. White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very effective as the contrast of the colours remind us of the naughtiness inside us which drives us to indulge ourselves in this mouth-watering cake. The producers of this advert have also relied upon visual influence and the psychological imagery conjured up by the slogan and larger writing rather than the small text. The slogan, its no angel cake is designed to reinforce the evil theme. The clever remark on the word angel causes reader to dwell on this word and think about its meaning. Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the feeling that the designers have tried to make the whole advertisement tasty. The name of the advertisement itself, Death by Chocolate is intended to be entertaining and comical. Although the word death is used, the intention is not to bring to mind fear or anxiety, but in fact, the effect is far from gloomy. The reader is invited to die and be wrapped up in the chocolate, or at least to be dying to eat the chocolate. For those who are fully tempted by the advertisement and go on to reading the small text, there is much more in store. The text starts off on the, naughty devil theme already developed by the visual imagery. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer evil. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed. The next part of the text tries to use words to convert the visual imagery of the pictures and colours into a sense taste. Words such as cakey-wakey, dark, bitter and sweet reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The French word, mi lange produces an exotic feeling that appeals to the average person. The combination of the words bitter and sweet, which in this contexts maybe oxymorons gives a feeling of devilish menace. The words lascivious develop the theme of being naughty and gives verbal expression to the stark crimson on a virgin white background. Immediately after this we have a reference to sensual pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by appealing to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old girl corrupted by an older man. In conclusion I think that the producers have been very successful in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and carnal desire, which is arguably what makes this advertisement a successful one.

The Process Of Coastal Erosion Environmental Sciences Essay

The Process Of Coastal Erosion Environmental Sciences Essay Coastal erosion is a natural process in which sand and rocks are dislodged from the shoreline by various eroding agents. Wave erosion is one of the major eroding agents which erode the beaches by breaking the rocks. In coastal erosion land is permanently and completely shifted from one region to another. The intensity of erosion along a beach is influenced by how hard a wave hits it; the intensity of the wave depends on tides and the water density. Coast erosion usually affects most people that live along the coastline and also the marine organisms that have their habitats along estuaries, bays and very shallow parts of the ocean water. Discussion Many coastline are facing rampant coastal erosion and mostly in the Atlantic and gulf where erosion percentages are about 6% per year. Many coastlines within the United States of America have been affected by coastal erosion and in our study today we will concentrate on the coastal erosion in Louisiana specifically along the Mississippi river. Wetlands within the United States are declining at a very fast rate in the past 200 years, this because of the increase in the natural evolutionary processes and also some human activities such as dredging. The wetlands within Louisiana are vast and wide as they extend to about 130 kilometers inland and 300km onshore. Various wetlands within the U.S.A are in stable conditions but the one in Louisiana if not quickly addressed it will be completely eroded in the next two hundred years (Dunne and Knapp 123). The delta plains within the Mississippi river together with its shorelines have been the recipient of sediment deposition by the river dating back to seven thousand years back. There have been shifts in the course of the Mississippi river which has resulted in the staking of sand and mud which later formed deltas which were abandoned by the changing of the river course. These delta began eroding and degrading reason being the following factors; the subsequent increase in the water level which may have been caused by global warming, bombardment by the loose sediment which may have been deposited and also the reason may have been the sudden occurrence of storms which could have washed away the sand particles which were deposited on the deltas. Other than the above reasons the natural marine processes did erode the margins of the deltas which were seaward leading to the formation of barrier beaches and also sandy headlands. Erosion subsequently continued resulting to the barrier islands which were of low relief and eventually causing separation with the main land by lagoons and shallow bays The erosion of the coastal shorelines in Louisiana has really led to the environmental and economic decline of the region as compared to the past. If urgent measures are not addressed the wetland in Louisiana will be no more. Due to the erosion of the deltas there was formation of barrier islands which acted as buffer zones hence leading to the decline of the ocean wave effects to the surrounding wetland and estuaries. Researchers have come up with findings that tend to explain that if the eroding of the barrier islands continue they will be no more by the climax of this century hence exposing the wetlands to the mighty force of marine processes which include; tidal power, transportation of sediments, wave action and the intrusion of salinity. These marine processes will therefore lead to the degrading of the wetlands. Coastal erosion which is also known as shoreline retreat can cause a lot of economic losses since the following sectors are adversely affected and they include ; agric ulture, tourism which to some countries is the main source of income, fishing and shipping as harbors are also affected (Finkl and Khalil 206). In Louisiana there are oil refineries and energy production sites and therefore through coastal erosion such activities are hampered and disrupted. In certain estimation by economists it was noted that if oil refineries in Louisiana were to be hampered for three continuous weeks then the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy could suffer a setback of three hundred thousand jobs and also the loss of over one billion dollars. In a study conducted by waldemar nelson he states that if the coastal erosion is not corrected then the following economic conditions are likely to be affected: the transportation of oil and gas may be disrupted, navigation will also be hampered as erosion will make it difficult to navigate through the Mississippi river, commercial fishing may be hampered and some recreational activities like surfing may be affected. These are the direct impacts that may accrue as a result of coastal erosion. In a study conducted by Richardson and Scott they stated that coast erosion will impact a lot in the general economy of the United States of America. They further stated that there will be loss of jobs, decline in the household earnings and some of the business transitions of economy may be affected if the coastal erosion continues to disrupt industries in Louisiana. These are the indirect challenges that Louisiana may face as a result of the coastal erosion. Louisiana has had a decline in its wetlands for the past thirty years or so due to this a body of experts was formed to address this problem. This body was known as coastal wetlands planning, protection and restoration act which was made up of a task force whose responsibility was to keenly monitor, implement and design the conservation of the coast and also they were to make a follow up of the restoration projects that were being undertaken (Limnological Society of Southern Africa 81). For the purpose of their duties these task force were u fed with the high resolution and colored photographs of the region which were usually taken through aerial photography. These photographs enabled them to monitor the restoration progress and this was to continue for a period of twenty years. This taskforce always submitted a report of its findings and restoration projects to the congress. The projects to be undertaken were usually ranked regarding their costs and the benefits that were to be acqu ired from it. There is a formula which was used in accessing the benefits and ità ¢Ã¢â€š ¬Ã¢â€ž ¢s calculated through a methodology which is usually known as the wetland value assessment. Every year restoration projects were to be done and they include; restoration of the hydrology, protection of the shoreline, restoration of the barrier island, diversions of sediments, marsh management, proper use the material which is dredged, introduction of fresh water, planting vegetation and trapping of nutrients and sediments. A special body was established to monitor the progress and effectiveness of the projects. In the restoration of the coastal erosion in Louisiana the project needed an approximate of five hundred billion dollars to one billion dollar. These amounts were to assist in the protection of Louisiana against hurricane attacks (Morton 08). It is noted that it is not nature alone that is to be blamed on the degradation and destruction of wetlands in Louisiana but also the human activities which have been taking place in the Mississippi river delta. The following are some of the activities; there has been construction of levees which were designed to channel the riversà ¢Ã¢â€š ¬Ã¢â€ž ¢ waters two thousand kilometers inland hence leading to the transportation of sediments which were deposited far from the coast. This sediment was of importance as they usually nourished the wetlands. Another human activity that has degraded the coast was the dredging of canals which were to be used in the facilitating of hydrocarbon exploration and its production, these led to the intrusion of salty water to the wetland from the Gulf of Mexico. Finally the drainage of water into the wetland so as to give room for development and agriculture has led to the loss and subsequent deterioration of the wetland (Finkl and Khalil 187). There are various ideas which have been put forward to address the problem of erosion of the Barrier Island and wetlands. Some of the ideas include; the restoration of the coast through the nourishment of the barrier island, sand and other materials that were dredged to be distributed to the wetlands, some other people state that a new navigation channel to be created so as to allow the delta plains to proceed normally with their erosion. These ideas still have their pros and cons as they still affect some communities, some interests in agriculture and also the petroleum and oil industry. There are various engineering solutions which are very expensive to implement for instance building of breakwaters so as to prevent the full force of the waves from hitting the wetland and also building of breakwaters. This idea is viable but it is very costly. The only way curb this problem is by understanding how wetlands and barrier islands change or evolve. Various coordinated studies are showing how the nature intended both the wetland and barrier island to work. Therefore in the planning process the researchers should take into consideration how they evolve rather than going contrary to Mother Nature. Some studies are also trying to examine the possibilities of replacing sediments with very fine grained sediments. All this are very good and attainable ideas but up to date all the engineering actions performed are still fruitless (Dunne and Knapp 128). .

Unit 1 Info Tech ? Outcome 3/Assessment Task 2 ? Investigation Report :: essays research papers

Unit 1 Info Tech – Outcome 3/Assessment Task 2 – Investigation Report To complete this assessment task, it stated to study and analyze different events that I did during three days. I was asked to describe the sources of information, describe the nature of the information, technologies used to produce it, the qualities and the usefulness of the information. The different types or sources and information consisted of Text, numeric, sound and visual. These are all major ways that information is transmitted to the public. Sound, Visual and Text are the most common ways, as everyone sees them at least 10 times a day. These are shown if forms such as newspapers, magazines, via radio or television, billboards and over the Internet. The information shown originates from ideas, and from what the public wants. An example of this is the news. Major stories are so well organized and picked very carefully. It must appeal to the whole community, in a very strong way, whether it is about a killing, some major court hearing and even something popular in parliament. Probably one of the major things that a news reporter has to think about is â€Å"who is the news targeted at†? Target audience can make the difference between the story being eye catching and appealing to the public, or being just another ordinary story. Depending on what audience the story is aimed at, determines what time the story will be shown, or on what page. For example, the sport is always shown at the end of the news and on the last pages of the newspaper. Accuracy, completeness, consistency, validation, appropriateness and timing are major parts needed to get a message across. Accuracy is very important, yet some news reporter’s change the story around a little to keep viewers and readers interested. Validation and timing is very important, because viewers want to be updated with current news. The information that was shown as texts, picture and sound were the 3 main points that attract people. Sound because it is easy to get through to people without them doing much, reading because people look at the papers everyday as well as billboards, and picture because everyone watches the television at some stage of night.

Essay --

From analgesics to chemotherapy, over the years Medicinal Chemistry has helped treat a range of diseases and pathogens. My reasons for wanting to pursue a career in this field stem from my fascination with how drugs function and recondition imbalances in the human body. How a tiny tablet, so small and insignificant looking, can at times achieve such life-enhancing results. However that simple tablet requires a substantial amount of engineering for it to restore the body’s natural rhythm. After reading the article â€Å"Inside the Mind of a Medicinal Chemist† I discovered how computers and algorithms are used to make the decision process behind compound prioritization easier, which in turn reduces the amount of time spent on manufacturing the product. It is fascinating to learn that consensus is not always achievable between medicinal chemists and this highlighted for me the scope of opportunities available for research within the field. My love for Chemistry fuels my analytical approach which is why I am constantly querying the â€Å"how?† and the â€Å"why?† behind the engineering of medicine. I...

Loneliness In Of Mice And Men :: essays research papers

Loneliness is the central theme in the novel Of Mice and Men. Many of the characters show signs of being lonely, some more than others. Loneliness haunts Crooks deep inside. Crooks accepts things the way they are though. Crooks does not talk to the other men and they do not talk to him. This causes the greatest amount of loneliness in Crooks out of all the characters. Rejection can cause most people to become crazy, as it did to Crooks. Other characters on the ranch show signs of loneliness also. But what makes the others different is the fact that Crooks does not have anyone to talk with, the others atleast have one person to talk to. Crook’s actions along with not having any friends show why he must be the lonelinest character.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Not having any friends is one of the reasons why Crooks is lonely. The other workers on the ranch take place in fun activities, such as horseshoes and card games. Crooks never gets invited to play. This resentment is due solely to the color of his skin. The other characters all have someone to talk to. George and Lennie have each other, Candy had both his dogs. The other workers are friends with one another. Curley’s wife is also lonely, but still has Curley. The men sit in the bunk house, talk and have fun on occasion. Meanwhile Crooks is in his shed all alone. Crooks tries to explain to Lennie in the shed why he is lonely. “ A guy goes nuts if he ain’t got nobody. Don’t make no difference who the guy is, long’s he’s with you...I tell ya a guy gets too lonely an’ he gets sick'; (80). This is showing Lennie exactly how Crooks is feeling. Also, it explains what Crooks has to deal with. He is trying to scare Lennie. Crooks is forced to explain that he needs someone to talk to. The reader now becomes aware of Crooks terrible loneliness   Ã‚  Ã‚  Ã‚  Ã‚  Readers can infer Crook’s loneliness by the way he acts. There are many signs throughout the novel that support this. Because Crooks stays in the shed all day one can detect a sense of loneliness. Since Crooks does not ever talk to anyone his social life is all in books. Crooks reads very much to suppress his loneliness and to When Lennie comes into the shed a conversation arises between the two.

Aboriginal Quality of Life in Canada Essay

The state of health and health care for Canadian Aboriginal people is currently not improving, â€Å"Canadian Aboriginals tend to bear a disproportionate burden of illness; an outcome linked to their economic and social conditions [and] oppression† (Newbold 1998). European contact would forever change the course of life for the Aboriginals and their communities in Canada. It was only after the encounter between the old world and new world that two completely separate ecosystems had interaction between each other. Both worlds changed in radical ways through people, plants, animals, varmints and pathogens, this is known today as the â€Å"Columbian Exchange†. The New pathogens introduced to the Indigenous people who had no immunity, caused major depopulation up to 80 – 90% during the 1500’s. See more: Recruitment and selection process essay This completely changed the Indigenous people and posed as a massive threat to extinction of their population and culture. Contact between the Canadian Aboriginals and European voyagers brought in a mass amount of deadly and infectious diseases. Some of the diseases included smallpox, typhoid, the bubonic plague, influenza, mumps, measles, whooping cough, and later on cholera, malaria, and scarlet fever. Smallpox was a virgin soil epidemic, meaning that it was the first outbreak ever to the population that has had no previous experience with it. The Aborigines of the new world had no immunity to smallpox and the entire population was in danger of extinction. At around that time smallpox had a very high mortality rate which broke down the Aboriginal communities social mechanisms. This brought forth the break down of social the devices which were built within the Aboriginal culture, because the people were unable to hunt and gather food for the elders. This caused great knowledge loss as the elders in the Aboriginal community would perish from the disease. The greatest example of this is when Spanish explorer Cortez defeated the Moctezuma at Tenochtitlan. Cortez, had only 500 soldiers going up against the Aztec population of 200,000. When the battle began Cortez surely should have been defeated but it was not the strength of his army but the diseases they had brought with them that defeated the Moctezuma. Smallpox and the other various diseases brought over from the old world to the new world contributed to millions of deaths, severely diminishing communities, and it some cases erasing populations and communities completely. The disease was not controlled until the 1870’s when vaccination campaigns were introduced and implemented. After the epidemic of contagious diseases had slowed the Canadian Aboriginals were in the midst of assimilation, residential schools were established in the mid 1850’s to the 1990’s. Residential school were implemented by the Canadian government to assimilate Aboriginal people into the dominant society. The Aboriginal children removed from their communities and placed in the Residential schools. â€Å"Children as young as three to age eighteen were removed from their homes, mostly forcibly, and placed in boarding schools, where they stayed isolated from their family, community, culture, and the rest of Canadian society† (Barton, Sylvia S., Thommasen, Harvey V.,Tallio, Bill ,Zhang, William, Michalos, Alex C. 2001 pg. 295). Residential schools assimilated Aboriginal populations, however in doing so drastically reduced the health of the children being forced to attend these schools. Children were beaten, raped and starved while attending these schools leaving them p hysically and mentally scarred for life. â€Å"Children who attended these schools, in particular, suffered from the loss of culture, identity, and language as residential school life altered the traditional ways of Aboriginal peoples and broke up traditional ways of Aboriginal family life. In addition to physical, sexual, mental, emotional, and spiritual abuse, many children who attended residential schools were exposed to unhealthy environmental conditions, as well as malnutrition. Low self-esteem and self-concept problems emerged as children were taught that their own culture was inferior and uncivilized, and it is believed that as a result, many residential school survivors suffer from low self-respect, and long-term emo- tional and psychological effects† (Barton, Sylvia S., Thommasen, Harvey V.,Tallio, Bill ,Zhang, William, Michalos, Alex C. 2001 pg. 296). The main aspect of the Residential schools was to make the children abandon their heritage and traditions taught to them by their Aboriginal communities. This is the most significant reason why today’s Aboriginal youth is confused about their culture and heritage. If the children were not separated from these traditions the Aboriginal youth may not have been so vulnerable to substance abuse and other from of health constraints. Canada in its present day does not have diseases like smallpox to destroy. Aboriginal populations, also Residential school have been eliminated and no longer assimilate the Aboriginal youth. Still, the deteriorating health conditions for the Aboriginal community are dangerously high. This is mainly because of poor quality of living conditions, very limited access to doctors or healthcare centers, and the major diseases that affect the modern world today. The Aboriginals that live in highly populated urban areas still have poor quality living standards. Nearly two thirds of the Aboriginal population lives in the western part of Canada, the majority being in 4 or 5 cities. The issues that are considered social detriments to Aboriginals in these regions are education, health care, employment, Aboriginal status, social exclusion, unemployment rates and job security. Society’s negative attitude towards Aboriginal people has been a significant link between their living conditions and the overall quality of life. As stated by Hanselmann â€Å"In spite of the size of the urban Aboriginal population†¦[the] discussion about treaties, self-government, finance, housing, and other issues focus exclusively on First Nation communities and rural areas†. This is a problem because the majority of the Aboriginal population is left out of the equation, â€Å"it ignores the urban realities†¦ [and] an acute public policy [should] therefore exist for broadening of perspectives to include not just on-reserve Aboriginal communities but also urban communities† (Hanselmann 2001 pg. 1). The Canadian Aboriginal populations living in urban areas have been exposed to worse living conditions, also â€Å"aboriginal families are over twice as likely to be lone parent families, and more likely to experience domestic violence† (Hanselmann 2001 pg. 4). Lone parents tend to have lower living conditions, therefore lowering the quality of health for Aboriginals. Emotional stress and poverty are common factors among single parent families; these cause children to have lower social capital because they are unable to be active to develop social skills. Consequently, children with a single parent will likely be subject to psychiatric disorders, social problems, and academic difficulties, which all can lead to further health problems and issues. Another major aspect regarding health and the quality of life of Canadian Aboriginal communities is education. In a study done by Michael Mendelson he states â€Å"The category â€Å"less than high school†Ã¢â‚¬ ¦the Aboriginal population fared much worse than the total population, with at least 54 percent failing to complete high school compared to 35 percent in the population as a whole† (Mendelson 2006 pg. 10). Urban populations of Aboriginals have more individual without the education of grade 12 then the rest of the country. Education is important to the quality of life for Aboriginal communities because â€Å"Aboriginal males and females contingent on whether or not they earn a high school diploma, attend technical school or go to university†¦results show that an Aboriginal male who drops out gives up over $0.5 million†¦[and a] female can earn over $1 million by obtaining a high school diploma† (Mendelson 2006 pg. 8-9). This can better the quality of living for Aboriginals through better health care and living conditions . Living conditions as stated before can severely decrease the health and quality of life of Aboriginal communities, but it is not the only factor. Aboriginal people have a high susceptibility to chronic diseases and HIV/AIDS causing a higher mortality rate, higher suicide rate, and the reason for high alcohol and drug abuse. The Aboriginal people of Canada â€Å"bear a disproportionately larger burden of disease and die a decade earlier than the average population†. This is a shocking reality but not more then knowing the mortality rate for children of Aboriginal decent, â€Å"the infant mortality rate for Aboriginals is double the national average†¦they experience high rates of infections, diabetes, substance abuse, renal disease, mental illness, and suicide† (Sin, D., Wells, H., Svenson, L., & Man, P. 2002) . The two leading diseases that are currently affecting the Aboriginal population are cardiovascular disease/tuberculosis and diabetes. Cardiovascular diseases like tuberculosis among Aboriginal people are â€Å"more at risk than other Canadians of getting [a tuberculosis] infection. Some of the root causes are related to poor socio-economic conditions where they live† (Health Canada 2010). This is because Aboriginal people have significantly higher rates of smoking, glucose intolerance and obesity. Type 2 diabetes is a major problem among the Aboriginal youth and is increasing at a rapid rate. Health Canada says, â€Å"First Nations on reserve(s) have a rate of diabetes three to five times higher than that of other Canadians. Rates of diabetes among the Inuit are expected to rise significantly in the future given that risk factors such as obesity, physical inactivity, and unhealthy eating patterns are high† (Health Canada 2011). A reason for the high levels of diabetes in Aboriginal communities is because there is low participation in physical activities and traditional food is not consumed as much. Cardiovascular/Tuberculosis disease and diabetes considerably decrease the health and quality of life of the Aboriginal population. The Human Immunodeficiency Virus (HIV) and Acquired Immunodeficiency Syndrome (AIDS) are a very dangerous and major health concern for the Aboriginal population. HIV if left untreated will cause AIDS. HIV attacks the immune system, as the illness progresses it results in chronic and deadly infections. Health Canada states â€Å"HIV severely weakens the immune system, leaving people vulnerable to many different types of infections and diseases. HIV is transmitted through: unprotected sexual intercourse, needle-sharing and pregnancy/delivery through birth† (Health Canada 2010). Due to the lower level living conditions, low grade incomes, and under developed education are more probable to be exposed to HIV/AIDS. Aboriginal women in Canada are at higher risk of contracting HIV/AIDS â€Å"Aboriginal women constituted 49.6 percent of newly diagnosed HIV cases among Aboriginal people while Non-Aboriginal women comprise 20 percent of newly diagnosed† (Ship, Norton 2001 pg. 25). Injection of drugs is the major contributor to contracting HIV/AIDS for Aboriginal women, which stages the affects of drug use and disease and how it negatively affects the Aboriginal populations health. Substance abuse, such as drugs and alcohol, has been documented as having harmful affects to the human body. Aboriginal communities have been exposed to the addiction of these substances and have cause significant deterioration of the individual’s health and social attributes, ruining relationships within their families and community. As more and more Canadian Aboriginals become addicted to the substances the more the degradation of the community and weakening of the quality of life within the community. Aboriginals are more exposed to substance abuse then others. This puts them at risk of being introduced at a young age and taught it is a social norm. â€Å"My father was a chronic alcoholic. His parents had seven children and five died of alcoholism, including my father. My mom drank also and I started drinking at age eight. I was in and out of group homes and foster care and by the age of fifteen I was ordered to attend AA. I started on IV drugs at sixteen† (Chansonneuve, Deborah 2007). With the combination of alcohol, drugs, and smoking the Aboriginal population is seemly wasting away. The leading issue occurring today is the age at which Aboriginal youth are beginning to abuse substances. The use of these substances only enhances chance that youth will not complete their high school diploma, will be at greater risk for criminal offences, and will only get lower grade incomes. Aboriginals being highly vulnerable to disease as mention before (Tuberculosis/CVD, diabetes, and HIV/AIDS) add with the substance abuse, the Aboriginal population have greater health care needs then that of the Non-Aboriginal population. Bruce Newbold explains the greater need to access physicians for healthcare and needs for greater funding. â€Å"Analysis reveals that geographic location, as compared with Aboriginal identity, appears to have a large impact with respect to health status and use of physician services. On-reserve Aboriginals, for example, reported a lower likelihood of having seen a physician and were more likely to rank their health as fair or poor. Location also influenced perceived community health problems and solutions. Self-identified problems included drugs, cancer and arthritis, while corresponding solutions included education, counseling and service access. Although the problems and solutions were relatively consistent across space, they too varied in their importance. In general, the results tend to reinforce the determinants of health framework, suggesting that the provision of health services is insufficient to remove health disparities on its own. Instead, broader social-welfare provisions must be considered.† (Newbold 1998 pg. 59) It seems that Aboriginals who consider themselves of good health are considered to be actually of low health by the rest of society. From a Geographically view, Canadian Aboriginals on reserves do not have the same access to physicians as urban communities do. This causes Aboriginals on reserves to travel, which reduces the chance of them using a physician. The quality of proper health care is out of reach for most Aboriginal communities, mostly because of geographical isolation, cultural barriers and jurisdiction disputes by the federal and provincial government. Improving health conditions and the quality of life for Aboriginal people of Canadian current issue that solutions are being reviewed and implemented annually. The task is not easy because of the substance abuse and low education levels of the Aboriginal youth. Government politics play a huge role in the funding and improving the health care system for the Aboriginal communities, but over time the aboriginal people will have to look to themselves to improve their quality of life. Both Aboriginal and Non-Aboriginal people need to be more educated of the health risks concerning the Canadian Aboriginal population. The health of Aboriginals has not been treated in the proper manner Bruce Newbold explains â€Å"past attempts to improve aboriginal health status have tended to focus upon a narrow definition of health as the absence of disease or illness†¦this focus neglects a much broader range of determinants, including poverty, living conditions and education†. The government needs to put into prospective that â€Å"Improvements in health will likely depend on the improvements in the socioeconomic conditions faced by Aboriginals†¦by the direct participation of Aboriginals in the health reform process† (Newbold 1998 pg. 70). Therefore, to improve health condition in Canada for the Aboriginal population the people and the government cannot be narrow minded, every aspect that being social, financial or physical must be addressed. The major improvement of the Aboriginal financial economy and social conditions is needed to repair the deteriorating health and quality of life of the Aboriginal population. Aboriginal Health in Canada has drastically deteriorated since the first contact with European decedents. The early contagious diseases such as smallpox and tuberculosis have threated to destroy Aboriginal populations and now have become chronic diseases like CVD, diabetes and HIV/AIDS for existing Aboriginal communities. Substance abuse among youth and seniors mixed with low level education and poor living conditions are advancing the decline for the quality of life in Aboriginal communities in Canada. The Government and Aboriginal communities must work together and not have a narrow mind when solving these issues and implementing them in society. Improving the socioeconomic conditions in the regions of Aboriginal communities along with health care issues is the start to improve the quality of life for Aboriginals in Canada.