Friday, December 27, 2019

Rapid Rewards at Southwest Airlines - Free Essay Example

Sample details Pages: 6 Words: 1795 Downloads: 5 Date added: 2017/09/17 Category Analytics Essay Type Analytical essay Did you like this example? 1. In my opinion, Southwest should not save low-numbered boarding cards for its most frequent fliers. First of all, that would go against the idea of having simplicity in its operations systems. If Southwest reserved their low number boarding cards for its most frequent fliers, the airline would run into complications with customer seating preferences or disagreements. This would cause the established simple system of Southwest to be ineffective if certain exceptions would be made for frequent fliers. Not only does Southwest stand for simplicity but also egalitarianism. It would be contradictory for Southwest Airlines to stand for equality while at the same time offering preferential treatment to its most frequent fliers. In order to continue to be â€Å"the best short-haul, no-nonsense, low-fills utilitarian airline† Southwest should not implement saving low-numbered boarding cards for their frequent fliers. A tradeoff for this egalitarian mentality is the loss of those frequent fliers who feel that their loyalty should be rewarded for preferential treatment. Airlines that offer first-class and business class seats have the potential to lure away customers who feel that an important requirement to them remaining loyal is to be given first priority in seats. Many customers would rather pay extra in order to get better treatment in compensation for the money they invest in flying frequently. If Southwest begins to reserve low numbers for their frequent fliers, they might end up not only experiencing a decrease in efficiency when it comes to boarding, but complaints from customers who chose Southwest strictly due to their â€Å"first come first serve policy†. . In my opinion, Southwest should allow frequent fliers to take the next available flight with an empty seat versus having these customers wait for the next available flight within the same fare class. My decision is based upon the fact that an empty seat is already a sunk cost, a nd that way frequent fliers could be rewarded for their loyalty without having to go against their egalitarian mindset. It would also be more efficient in the sense that a flight has to depart despite the fact that not all their seats have been sold. Lastly, customers who had missed their flight would not have to wait extra for an appropriate flight which matches their fare, which could in-turn reduce the amount of complaints the airline experiences about restricted fares preventing them in reusing their ticket. If Southwest begins to allow their frequent fliers to go sit in an empty seat, they could gain a competitive advantage against those airlines that impose service charges on top of letting passengers use their ticket on a later flight. 3. Southwest Airlines have a vast amount of sources, which contribute to their competitive advantage. Firstly, Southwest is more affordable because they brand themselves as a short-haul airline. By only offering short-duration flight time s, Southwest Airlines are able to cut many of their service costs, an example being the absence of meals. Southwest chooses to fly to locations with smaller airports, giving them the competitive advantage of reduced congestion, reduced traffic delays and an increased convenience for customers who needed to fly to smaller towns remote from big international airports. All these factors allow Southwest to have the competitive advantage of having the lowest operating expenses per available seat miles. By flying one type of aircraft, Southwest is able to lower training costs for maintenance and flight crews. This gives the airline the competitive advantage of developing an increased knowledge about the technical difficulties that may occur with this specific model of aircraft, along with being able to maximize the utilization of the aircraft. By flying point-to –point as opposed to hubs, Southwest is able to minimize the issue of constantly connecting their flights. This giv es the airline the competitive advantage of needing the use of reservation systems to coordinate smaller cities and hub cities. By framing their operations strategy on how race cars are serviced and fueled, Southwest was able to reduce their turnaround time by 50%, giving them the competitive advantage of having their turnaround time to be 30 minutes faster than the industry average. A â€Å"first come first serve† basis seating system gives the airline a competitive advantage regarding the efficiency of pre-boarding and boarding procedures. This way complications arising in seating are eliminated which allows for quicker departure time. Low-employee turnover has given Southwest the competitive advantage of allowing employees to build a relationship with passengers who fly frequently and saving costs of training programs. In addition, low-employee turnover has given Southwest the competitive advantage of securing a sense of trust with their employees, which increases work productivity by their employees wanting to work harder to the best of their ability and focusing on the shared sense of commitment Southwest enforces in its policy. This allows employees to enhance the overall operation by being able to share responsibilities and functions among one another, giving Southwest the competitive advantage of their employees being multi-functional, which lowers the cost which arises from having to employ people to undertake specific operations. The rapid rewards program gives Southwest the competitive advantage of giving their customers a fueled incentive to continue to fly with Southwest to receive free tickets and flights, which allows them to profit on sales with a smaller chance of seats remaining empty. As the leading airline with the fewest customer complaints, Southwest continues to be the nation’s leading and largest low fare airline, making a net income of 176 while many of its competitors came out in the minuses. 4. The economic imp ortance of frequent fliers can be partly determined by Exhibit 2 Operating Data for 2000. In this table it is evident that Southwest Airlines, compared to some of its rival airlines, is able to operate at a profit, even though the rest of the airlines in Southwest’s category (Alaska, America West, USAir) are at a loss. This might be due to being able to keep their faithful â€Å"frequent fliers† through their Rapid Rewards. Out of America West, American, TWA, Continental, Northwest, US Airways, Alaska, and Delta, Southwest Airlines has outperformed their competition in the number of customer complaints, winning at least two Triple Crown Awards. Using this data, it is evident that Southwest holds their passengers, especially their frequent fliers as their top priority, and after analyzing the data it can be seen that Southwest customers are happy and content with the services received from the airline. Customer loyalty through the frequent flier program is the foc us that Southwest tries to operate under. If Southwest didn’t have frequent fliers, they would have to make up for revenue in another profit area, which would most likely raise ticket prices which would compromise their current operating strategy and the basis on which they were established, which is to be a ‘no frill airline’ Without frequent fliers, they would have to offer more ‘frills’ which would cause operations to be more costly. In my opinion, the frequent flier segment constitutes for those who create profit for Southwest, since hey are the largest group of customers who fly the short-duration flights of Southwest the most frequently. By measuring the number of times versus the number of miles one travels, Southwest Airlines gives passengers greater incentive to become frequent fliers by offering a generous and flexible program. By offering such possibilities as transferring a free ticket to another person and allowing a person to fly for fr ee in the frequent flier program, it can be concluded that Southwest places a high economic importance on their frequent fliers, who is the segment that contributes a significant amount to both revenue and profit. The fact that Southwest is the only airline that has managed to operate with a double digit net income, it can be said that frequent fliers, the largest consumer segment within Southwest, contribute substantially and have great weight on the airline when it comes to their revenue and profit and attribute greatly to the notion of customer loyalty. 5. Service firms, especially those in the hospitality and recreational industries offer tiered or differentiated service to customers. By differentiated or tiered service, it is meant that different levels of service are offered to the customer based on their unique needs and their willingness to pay. With tiered differentiation, firms give higher paying customers precedence over other customers. Tiered or differentiated ser vice allows firms to identify the level of value in the different customer tiers and then correctly match a firm’s capabilities to meet the level of expected customer profitability. Instances where I advocate that firms offer tiered or differentiated service to its customers are industries such as hotel/hospitality, recreational (ex: casino), the airline industry and the night -life industry (ex: clubs). These are all service industries in which it is evident that the customer segments are varied in rank, especially in terms of financial standing. To illustrate with the examples mentioned, may pay extra to receive room service and a hotel suite looking over the city while others pay extra at the casino for a casino host to cater to their needs. For others business and first class flying is worth it to get the detailed service and the comfortable relaxation seating while others choose to pay extra to go VIP at a club because they are secured a table which offers privacy from the rest of the crowd. These are all examples of how value-added benefits are worth of paying the extra bucks to some consumer segments. It is important to treat higher paying customers exclusively and with great attention paid to detail, because these are the customers, which create profit for the firm. If the service is above the minimal treatment and these customer segments see that they are receiving value for their dollar, they tend to return and become loyal to the firm. According to Insurance and Technology â€Å"the rewards of differentiated service flow from first fully understanding where added value can be created and then applying appropriate operational design and technologies to create that value† Therefore the guidelines I propose firms use in making the decision to offer differentiated services is the following: 1. Segment the customers of the firm in regards to their financial standing, the services offered and the added value that is important to each identified segment 2. Based on the results, order the customer segments into categories which identify which customers would be willing to pay more based on the services of the firm which create added-value 3. Create and tailor specific service processes to match the added-value requirements of the firm’s most profitable customer segments 4. Use technologies and operations, which enhance the efficiency of the value-added service processes to ensure quality and consistency Works Cited Discher, Steve. â€Å"Not All Customers Are Equal: The Case for DifferentiatedService†. Customer Insight/Business Intelligence. insurancetech. com. Insurance and Technology. 22 May 2009. Web. 23 Jan 2010. Don’t waste time! Our writers will create an original "Rapid Rewards at Southwest Airlines" essay for you Create order

Thursday, December 19, 2019

Negative Influences Of Social Networking Sites On The Youth

Negative Influences of Social Networking Sites on the Youth Research Essay Assignment By: Manish Rathod AC-Communications, Part B-Comm-LL044-F1 Prof. Jon, De Forest November 27, 2014 Introduction Person to person communication is a wonder which has existed since society started and it has developed in the course of recent years. Online social networking have picked up bewildering overall development and ubiquity, in which countless web clients are locked in, both in their relaxation time, and at work. Despite the fact that with time all eras now grasp the progressions online interpersonal interaction has realized, teens and youthful grown-ups are the most devotee clients of these destinations, and subsequently it influences the lives of the adolescent extraordinarily. It is inescapable to disregard the way that destinations, for example, Twitter, Facebook or Myspace have made it conceivable to visit with companions who live in inaccessible places and also impart pictures and features to them in only a single click. Despite the fact that Social Networking Sites are of extraordinary help in the young s day by day, there are various negative impacts of it on the adolescent. In the first place, utilizing Social media consistently has been demonstrated to cause numerous genuine negative wellbeing influences among the adolescent. As indicated by Chamberlin (2011), Rosen s study on how Facebook and such long range informal communication locales impact theShow MoreRelatedEffects Of Social Media Essay946 Words   |  4 PagesHow does social networking affect teens? Social Networking is â€Å" the use of dedicated websites and applications to interact with other or to find people with similar interests†. Social networking consists of various social media websites such as Instagram, Facebook, Twitter, etc. These social media applications have become increasingly popular amongst teens. The web’s social network has grown to be one of the largest and most influential outlet on the internet. Social media have both a positiveRead MoreWhy Sns May Affect One s Self Esteem And Well Being904 Words   |  4 Pagesassociated with well-being since most of people who engage in self-disclose are interested in creating and maintain social ties. A study suggests that by engaging in honest self-presentation, people increase their social perspective and wider their need of social support. This indeed influence one’s well-being (Lee et al., 2013). On the other hand, social networking also may also have a negative impact on well-being; SN Ss are platforms that mostly incentive narcissistic behavior (Chiou et al., 2014). ThereforeRead MoreSocial Networking And Its Effects On Social Media965 Words   |  4 PagesMegan E. Garner Professor Seward Information Literacy ITE 119-41 30 March 2016 Social Networking Misfires With the development of advances in technology, communication through social networking has risen immensely. Communicating is not only less complicated, it is also relatively inexpensive. â€Å"Many teens in relationships view social media as a place where they can feel more connected with the daily events in there significant other’s life, share emotional connections, and let their significant otherRead MoreSocial Media And Social Networking1459 Words   |  6 Pagesthe first email was delivered, social media has taken the world by a storm with millions of demographic groups choosing to connect through social networking platforms that facilitate a multifaceted level of online communication. As of May 2011, Facebook was named the number one social networking site with over one billion users and 864 million daily active users (Satici Uysal, 2015, p.185). The surging popularity of Facebook, which was designed to foster social interaction, is unprecedented. ConverselyRead Mor eEffects Of Social Networking On Children And Adults1267 Words   |  6 PagesSocial networking sites are largely used all across the globe. Being more accessible and reasonable, people rely on these sources to stay connected with their kiths and kins. Today, social networking sites have become a bandwagon, turning all other sources of media obsolete, as they are easy on the pocketbook and give freedom of speech to express one’s views. But, think about the negative impacts which social networking sites impose on children and adults. As everything has pros and cons, so doRead MoreSocial Media And Its Effects On Society1597 Words   |  7 Pagesthe back of a vehicle. No one would have thought posting about how you were there earlier would provoke such a situation. After all, social networking is â€Å"safe† and â€Å"friendly.† Now, social media is defined as â€Å"A form of electric communication through which users create online communities to share informat ion,† according to Merriam-Webster Dictionary. Social networking began in 2004 and has sky-rocketed since, due to its sense of world connectivity in a mere moment. However, with this increase, a growthRead MoreImpact Of Social Media On Technology1293 Words   |  6 Pages2015 Impact of social media and technology In today’s technological era, internet has engulfed each and every area of the world. Due to rapid changes in technology, people are becoming addicted toward social network and have tremendous affects and influence over the lives of many people. The debate about social networking has emerged all over the world. There are some who are against it but there are also a lot of people who are in favor of it. Since the advent of social networking sites such as FacebookRead MoreSocial Media And The Media917 Words   |  4 Pagesto the research conducted on social media. This paper also focuses on relationships, the positive and negative aspects of social media and the varies ways social media effects modern day. This paper also surveys people between the ages of fifteen and sixty- three. It discovers their daily usage that is spent these social sites and discusses the level of privacy and information that is shared on social sites. Modern Social Media Influences and Effects Social media has rapidly grown throughoutRead MoreThe And Social Networking Sites1630 Words   |  7 PagesNext time when you are hiring, do not look at the resume, just â€Å"stalk† the candidate’s Facebook profile page. Social networking sites (SNS) such as Facebook, Instagram, etc. are definitely corrosive especially to communities that want to socialize by meeting peers in person, but are societally forced to gain access to such social networking sites. What is the true meaning of social networking? How has it changed in this fast paced society? I am sure our grandparents will be able to give us a spot-onRead MoreThe Negative Effects of Social Networking on Teenagers1547 Words   |  6 PagesThe popularity of social networking increased rapidly during the past few years, and it has become part of everyone life in our society. Social Networking can define as an online site that focuses on creating the relationships among people who share interests, activities, back grounds, or real-life connections (Boyd Ellison, 2008). The popular social networking sites, for instance, Facebook, Twitter, Instagram are used excessively in teenagers’ society. It is a new socialization for them. It is

Tuesday, December 10, 2019

Principles Of Microeconomics A Sample of Economics Solution

Questions: 1. For the pizza seller whose marginal, average variable and average total cost curves are shown in the diagram What is the profit-maximising level of output and how much profit will this producer earn if the price of pizza is $1.18 per slice? 2. Think about the demand for the three popular game consoles: XBox, PS3, and Wii. Using supply and demand diagrams to illustrate your answers, what is the effect on the demand for XBox games or the quantity demanded of XBox games (other things remaining the same) as a result of the following: a. The price of an XBox falls? b. The prices of a PS3 and a Wii fall? c. Programmers who write code for XBox games become more costly to hire? 3. Kim can produce 40 pies or 400 cakes an hour. Liam can produce 100 pies or 200 cakes an hour. a. If Kim and Liam spend 30 minutes of each hour producing pies and 30 minutes producing cakes, how many pies and cakes does each of them produce? b. Who has a comparative advantage in producing pies, and in producing cakes? c. If Kim and Liam specialise and trade, what is the highest price of a pie at which Kim and Liam would agree to trade pies and cakes? What are the gains from trade? Answers: 1. Here at quantity 435, the price is greater than average total cost, which implies that the firm is making profit. At quantity 260, the price is just equal to average total cost. Hence the profit maximizing output is 435 slices. PROFIT= Total revenue (TR)-Total Cost (TC) We find FC : TC= 260*1.18=306.8, AVC= 0.69*260=176.8 ... FC= 306.8-176.8= $130 TR FOR 260 SLICES= 1.18*260= 306.8 Profit= 306.8-30.8= 0 Now for 435 slices: TR= P*Q= 1.18*435= $513.3 TC=FC+VC At output 435 slices, average variable cost (AVC) = $0.77/ slice; VC= AVC*Q= 0.77*435= $334.95 Now, TC for 435 slices= 130+334.95= $464.95 Profit= TR-TC= 513.3-464.95= $48.35 Hence we get higher profit for 435 slices, which makes it the profit maximizing output. The firm earns $48.35 profit. 2. (a) If the price of Xbox falls, then the demand for it rises. The demand curve shifts upward from D0 to D1, with rise in equilibrium quantity Q0 to Q1. (b) As prices of PS3 and Wii falls, the demand for Xbox decreases, and D0 shifts downward to D1. Quantity falls from Q0 to Q1. (c) As the programmers become costly to hire, the cost of producing Xbox games increases, which makes producers decrease supply of Xbox games, hence the supply curve shifts from S0 to S1, so the market equilibrium now shifts to E1 with lower equilibrium output and higher prices. 3. (a) Kim produces 20 pies and 200 cakes whereas Liam produces 50 pies and 100 cakes when given 30mins for each. (b) Liam has comparative advantage in producing pies with a lower opportunity cost of 200/100=2 cakes for baking 1 pie compared to Kims 400/40=10 cakes. Whereas Kim has a comparative advantage in baking cakes with lower opportunity cost of 40/400=1/10 pie per cake compared to Liams 100/200=1/2 pie. (c) In trade Liam sells pies to Kim for cakes at a maximum price of 10 cakes per pie, whereas Kim sells cakes to Liam for pies at a price of 0.5 pies per cake. Each trading at their opportunity costs.As the trade takes place, total production of pies and cakes increase which is the gains from trade. References: Mankiw, G 2007, Economics: principles and applications, Cengage learning, New Delhi Varian, H 2010, Intermediate economics, East west press, New Delhi

Tuesday, December 3, 2019

Romeo And Juliet Love Essays (184 words) - , Term Papers

Romeo And Juliet Love In Shakespeare's Romeo and Juliet, there are several themes. One theme deals with "eye love" versus "heart love". Eye love is loving someone at first sight because of their personal appearance. Heart loving is loving someone for who they are, regardless of appearance. Another theme of this play is fate and its hands in their lives. Heart love versus eye love is one theme. This is seen through Romeo's two female loves during the play. Romeo was in love with Rosalind at the beginning of the play even though she did not return the feelings. This is heart love. Romeo's love for Juliet is eye love. He fell for Juliet without knowing her. When Friar Laurence asked Romeo about this, he said his love for Rosalind was wrong because she didn't return it, and that his love for Juliet was right because she returned the feelings. Fate is another theme in the play. Fate is when everything is predetermined. Fate is inevitable. This is seen through both Romeo and Juliet. Anytime something goes wrong, they quickly blame it on fate or "the stars". They never stopped to think it could be themselves doing it.