Wednesday, October 30, 2019

Finance & Law for Engineers Assignment Example | Topics and Well Written Essays - 500 words

Finance & Law for Engineers - Assignment Example In order to achieve this Telit is currently seeking to grow its market for the M2M technology. The company is seeking to identify with the technology and be a major dealer with this M2M technology in the short run. This has had the effect increasing gross margin from 37.1% to 38.2% as a result of redesigning operations involving M2M technology. Telit has a wide distribution network for the M2M technology which has over five thousand dealers distributed worldwide. The company’s mode of dealership is to contact customers directly or through the dealers. Over the year, Telit recruited more employees all over the world. The 17.3% increase in revenues can be attributed to the efficiency of this distribution network. The new employees and dealers will be responsible with maintaining good relationship with clients, hence steady revenue. All this was done as part of the strategy to increase the company’s market base whose effect will be increased revenues (Telit Communications, 2013). Recently, Telit has made some acquisitions and is in the process of making more acquisitions. In its growth strategy, Telit wants to diversify its products. The company has invested in seven research and development centers that have the responsibility of coming up with new competitive products as well as innovatively improve the existing products. This had the result of an increase in research and development expenses from four million dollars to twenty four million dollars. Telit has already acquired ILS Technology LLC which will offer complementary contribution to the company’s growth strategy. ILST will offer services and products that will be used to connect M2M devices to the existing clients’ systems. Alongside ILST, the company has also acquired CrossBridge Solutions that deals with mobile data connectivity. This acquisition will assist the company to tap and properly establish itself in the Internet of Things (IoT) business. These acquisitions cost the company eleven

Monday, October 28, 2019

The literature concerning Essay Example for Free

The literature concerning Essay The literature concerning welfare rights movement at least in the 1960s can be characterized by the growing cry to bring radical positive changes in the welfare system of the United States. For these scholars, the current welfare system of the United States is producing a new form of inequality despite the resources that it is providing to the poor. The current system of welfare which is limited and somehow rigid had failed to erase the problem on poverty. In this sense, these scholars are providing a new light in solving the problem on welfare and its effectiveness. Numerous scholars like Richard Cloward and Frances Fox Piven had argued for the radical extension and expansion of the current welfare system of the United States. For them, the existing system of welfare which is rigid and limited had failed to really help and provide assistance for the poor. The system of welfare that existed is somehow impotent in nature in relation to its capacity to erase poverty. What they are recommending is a radical change in the system that will allow more people that eligible for welfare to be subsisted on it. They also argue for an increase in amount of welfare that will not just feed the people subsisting it but will also allow them to move forward in the hierarchy that will enable them to prosper at least domestically. This can also be related to the situation of minimum wage. Minimum wage are kept at bay not on the basis of economic sustenance or company stability. Rather, wages are kept low for the workers and employees not to really prosper to come up to a point that can rise and leave their jobs. The era of individual pursuit of interest had proved to be inadequate in easing poverty among Americans. Though there are real and concrete examples of people escaping poverty on the basis of their individual merits and actions, the other people who failed to move up in the hierarchy should also be taken to consideration. The system should not just support the exceptional people who can manage to rise. Rather than providing individual reforms, what must be embrace are collective terms of actions that will provide a fertile ground for groups of people to grow and prosper. This is comparable with labor unions that push reforms, benefits and wage hikes not on the basis of individual levels but on the basis and scope of the group. For these scholars, this is the way to go if we are really aiming for the problem of poverty to be solved. References Blumer pp. 303-306 Cloward, R. Piven, F. (1966) The Weight of the Poor: A Strategy to End Poverty. Common Dreams. Web. Accessed. 10 August 2010. Retrieved from [http://www. commondreams. org/headline/2010/03/24-4] OConner, pp. 158-169 Spitzer pp. 112-115

Saturday, October 26, 2019

My Side of the Mountain by Jean Craighead George Essay -- My Side Moun

My Side of the Mountain by Jean Craighead George This book is told from the diary of the main character, Sam Gribley. Sam is a boy full of determination. He didn’t give up and go home like everyone thought he would. He is strong of mind. After the first night in the freezing rain, with no fire and no food, he still went on. He is a born survivor. He lasted the winter, through storms, hunger, and loneliness, and came out on top even when everyone expected him to fail. â€Å"The land is no place for a Gribley† p. 9 The story starts out with Sam remembering how he first got to be in his tree in the Catskills. A run-away, Sam Gribley, a young boy who lived in New York City with his family of eleven in a small apartment. None of them liked living there. His father used to talk of the family farm in the Catskill Mountains and the time he ran away to them. Sam decided this would be a way out of the dismal life he had in the city. He prepared himself well by listening very carefully to his father’s stories on survival and read books to be prepared for his planned new life. When it was time to go, he took only a penknife, a ball of cord, some flint and steel, forty dollars, and an ax. The flint and steel were for starting fires. He hitched a ride from a trucker to the town; Delhi, nearest the old family farm. He set out in May, set up a camp in a terrible storm, couldn’t get his fire going was tired, and hungry and realized in order to survive he would have to keep his wits about him. When the storm was over he set out to find his great-grandfathers farm. He found some of the old foundation and the carved name on a tree and knew he was on the family compound of his dreams not terribly far from his soon to be home in the Hemlock tree. Some major problems that presented themselves were the elements, hunger, and loneliness. After surviving the terrible storm he knew he needed to build a safe warm haven for himself. He also wanted a spot that would be not noticeable. He finally decided on an old Hemlock tree where the roots formed a hole and the inner part of the tree was rotting. It took him six months to carve and burn out the Hemlock that would accommodate a bed he made with ash slats and boughs from the Hemlock and a chair for sitting and viewing the weather when it was terrible. As his survival techniques improved he was able to use his intellige... ...ide of the Mountain, 30 years later, and a decade after that penned the final book in the trilogy, Frightful's Mountain, told from the falcon's point of view. George has no doubt shaped generations of young readers with her outdoor adventures of the mind and spirit. (Ages 9 to 12) --Emilie Coulter Ingram In this enthralling story, a boy builds a treehouse in the mountains and learns to live entirely by his wits. "(Emphasizes) the rewards of courage and determination."--The Horn Book. I agree with it being an enthralling story. It has influenced many lives, and in many different ways. One way is that it has encouraged people to take up falconry. One good example would be Robert Kennedy Junior. He and a group of falconry friends all have said that her book has contributed to them being falconers today. I myself am considering the sport now. I also agree with the statement â€Å"No reader will be immune to the compulsion to go right out and start whittling fishhooks and befriending raccoons.† I can’t vouch for the entire population of people who have read this book but I will say that that was my personal feelings. I even tried making some hooks once. It didn’t go so well.

Thursday, October 24, 2019

Break even revised

The break-even point is a business terminology which refers to the level of output or activity wherein a firm’s total revenue exactly equals its total cost. At this point, the business entity covers all its expenses but earns no profit. The operating income is therefore zero. The break-even point is exactly where a business entity crosses the line between being a losing operation to being a profitable venture. A business entity’s total operating cost is the sum of its fixed and variable costs. Fixed costs refer to expenses that are not a function of output and thus, do not vary with the production level.Fixed costs include such items as administrative salaries, property taxes, and insurance premiums. Other things constant, the break-even point varies in proportion to the fixed cost; an increase in the fixed cost translates to a corresponding rise in the break-even point. A fixed cost increase leads to a higher break-even level of output, depending on the degree of incre ase. In reality, it corresponds to the fact that a higher fixed cost would entail the need to produce more output in order to cover the total expense.Variable costs, on the other hand, are costs that change in direct proportion to the output level; each planned percentage increase in output will yield an equal increase in the variable cost. Variable costs include such items as raw materials and direct labor costs. An increase in the variable cost actually generates an equal increase in the total cost at each level of output, thereby raising the output level at which the firm will â€Å"break even†. In this sense, a variable cost increase leads to a higher break-even level of output. On the revenue side, bigger sales receipts mean either higher sales prices or greater sales volumes.A higher unit sales price is tantamount to a higher per-unit profit and in this sense, a lower break-even level of output. The higher profits generated by a unit sales price increase lessen the outp ut level necessary for the firm to break even or cover its operating expense, thereby effectively lowering the break-even point. Unlike fixed and variable costs, the break-even point varies in inverse proportion to the unit sales price. Amidst all the modern business calculation tools, the break-even point concept will remain a useful business reference for generations to come.

Wednesday, October 23, 2019

Report on Air Asia Essay

The route map of all the destinations covered by Air Asia and Air Asia X are also shown. Booking services Once the destinations are selected the flight times and the base prices will be displayed AirAsia GoAir Asia Go ensures customers to book flights and the hotel rooms in their preferred destinations at the click of the mouse. AirAsia Credit Cards With the Air Asia credit cards, each customer is entitled for great deals and discounts on selected flights and purchases from Air Asia. AirAsia Insure Air Asia has its own travel insurance, which is Air Asia Insure travel protection. AirAsia CourierWith Air Asia Courier, the courier rates are 50% lower than the nearest competitor prices. It has two main services, that is Delivery to Door and Airport to Airport services. AirAsia RedTix An online ticket service in which customers can buy tickets for upcoming sporting events, theatre shows, and many more. Air Asia RedTix partners with premier event organizers to bring customers the world of high class performances and entertainments. Red MegastoreA merchandise service from Air Asia in which you can browse and shop for exclusive merchandise from the comforts of your home. Exclusive Air Asia merchandise, collectibles, exclusive cosmetics and fragrances are available for customers to choose from. AirAsia. cafeThis is an in-flight experience that is specially tailored to cater to the needs of the customers’ needs and expectations. Food and Beverages, AirAsia Merchandise, and in flight entertainment. Figure: 8 Product & Services of Air Asia (Accessed on 25th May 2010) http://www. redmegastore. com/webshaper/store/viewCat. asp 3. 0 Mega Environment Mega environment are the general condition outside an organization. Mega environment have 5 elements. These are Technological, Economic, Legal Political, Social culture and International. In this particular time our group will be explaining about Technological and Social Culture. 3. 1 Social/Culture Brand culture With the tagline ‘Now everyone can fly’, Air Asia’s philosophy of low fares is aimed to make flying affordable for everyone. Air Asia also aims at making travel easy, convenient and fun for its guests Malaysia is a multiracial country, boasting races of Malays, Chinese, Indians and others. Malaysia’s state religion is Islam, but people are free to choose their religion. Malay is the official language in Malaysia, as English is also widely used. Fernandes’s management style to build on the basis of culture, creating a strong brand, and usinghis own unique way. He stressed that the departments are closely linked, and also the importance of distinguishing. He explained in the aviation industry, â€Å"The pilots think they are God, and also the engineers as these are very important people. † Air Asia’s philosophy is: not only affordable flights, but also interesting and fun experience in each flight.

Tuesday, October 22, 2019

Discussion Board Reply Example

Discussion Board Reply Example Discussion Board Reply – Coursework Example Discussion Board There is no doubt that the process of hiring is a complicated one and various aspects have to be kept in mind to accomplish the purpose of hiring (Barnham, 2001). Interestingly, you have talked about ‘staffing need’ right in the start of the document; an aspect that is most often ignored. Of course how is it possible for an organization to choose the appropriate individuals if it ignores its needs. The assertion that employee referrals often have the best results raises a few questions in my mind. Isn’t it a fact that referrals can sometimes affect the ongoing process of recruitment, which is based on the idea of merit? In my opinion, if a job opportunity is advertised, the activity of exploring referrals for the selection of candidates should be stopped. On the other hand, if referrals are to be used for hiring purpose, a job should not be announced before the public (Aamodt, 2012). Merit demands that candidates are given equal opportunities and for this reason selecting candidates through referrals and through open advertisements should not be done simultaneously. It is interesting to note that you have talked about the fact that interviews need to follow a certain structure. A pre-designed structure of interview questions has many benefits. This is essential to ensure that all interviewees are subjected to a similar set of questions, since merit demands that evaluation of candidates be carried out on similar grounds. This appears to be more in alignment with the ethical standards that demand that individuals be treated in a fair manner.ReferencesAamodt, M. (2012).  Industrial/organizational psychology: An applied approach. Cengage Learning. Branham, L. (2001).  Keeping the people who keep you in business: 24 ways to hang on to your most valuable talent. AMACOM Div American Mgmt Assn. Discussion Board Reply Example Discussion Board Reply – Coursework Example DISCUSSION BOARD REPLY al Affiliation) mate thread on Taguchi Method The mate found the method Taguchi developed to be interesting in that he challenged the traditional approach in design of experiment by claiming that the design stage is where the most of the quality of products and services is determined.The main advantage of the method as brought out by the classmate in discussion is worth considered as it emphasizes on the mean performance characteristic values, which are close to the target instead of a value that is within specified limits. This makes the method improve the quality of product. The method hence becomes easy to apply in most engineering situations (Wu results obtained are only considered relative and do not indicate exactly show the parameters that has the highest effect on the performance characteristic value was not considered by the classmate. The method that was chosen also does not test all the combinations that the variables have due to orthogonal values. The method has also been seen to have a limitation of being offline and this makes it inappropriate for the processes that are always changing such as simulation studies (Harris, 2008). The difficulty that was brought about by the classmate was right as Taguchi methods have been criticized by users in literature difficulty that it has on accounting for interaction between the parameters. The method mainly focuses on designing quality rather that making correction on qualities that are poor. This makes them applied at early stages of development processes (Bendell, 2009). The hybrid approach provided the decision makers with the risks and benefits associated with selecting a supplier. The risk and benefit factors are then analyzed to determine relative importance and are used to compute a score.ReferencesBendell, T. (2009). Taguchi methods. London [England]: Elsevier Applied Science.Harris, N. (2008). Special issue on Taguchi methods. Chichester, Sussex, England: Wiley & Sons.Wu, Y., & Wu, A. (2000). Taguchi Methods for robust design. New York: ASME Press.

Monday, October 21, 2019

positie discrimination

positie discrimination Student ID: 27342271Consider the extent to which it is advisable to conduct worldwide immunisations against a particular emerging health threat, such as Avian or Swine Flu. Might such action be possible and/or advisable in the near future?OutlineIntroductionUsing the news about Ebola Hemorrhagic Fever introduces the question about the worldwide immunisation, the importance of immunisation, brief introduction of positive and negative effects and my opinions of related questions.Body 1Paragraph 2 will mainly state the infeasibility of global vaccination in parts.There is a large number of kinds of epidemic.Barriers and limitations from different areas.Paragraph 3 will describe disadvantages of global vaccination in parts.Resources wasteImmunisation itself will bring secure issue and cause negative effects.Body 2Paragraph 4 will describe the possibility of integrating the global information to and resources to prevent and treat one kind of epidemics.Mature information transmission techn ologyInternational organizations gather more power to focus on one outbreak epidemicParagraph 5 will illustrate the advantages for integrating.Easier to discover solution for one specific diseaseStudent ID: 27342271Developing countries can follow successful experience from developed ones.Give more equal opportunities to people to access to vaccination by transparent information.ConclusionFinally summarising the disadvantages and infeasibility of global vaccination and the necessity of integrating all world epidemic information to prevent people from infection and to confront future challenges in disease treatment field.Student ID: 27342271Nearly the sudden outbreak of Ebola Hemorrhagic Fever in many Africa areas catches people attentions from every corner of the world. It is a kind of high mortality diseases caused by Ebola virus, initially found in the region of Ebola River, and until now there are not any effective treatments to cure this terrible epidemic. Although no specificall y...

Sunday, October 20, 2019

Make Baking Soda Stalactites and Stalagmites

Make Baking Soda Stalactites and Stalagmites Stalactites and stalagmites are large crystals which grow in caves. Stalactites grow down from the ceiling, while stalagmites grow up from the ground. The worlds largest stalagmite is 32.6 meters long, located in a cave in Slovakia. Make your own stalagmites and stalactites using baking soda. Its an easy, non-toxic crystal project. Your crystals wont be as big as the Slovakian stalagmite, but they will only take a week to form, instead of thousands of years! Baking Soda Stalactite Stalagmite Materials 2 glasses or jars1 plate or saucer1 Spoon2 Paper ClipsHot Tap WaterPiece of Yarn, about a meter longBaking Soda (Sodium Bicarbonate)Food Coloring (optional) If you dont have baking soda, but you can substitute a different crystal-growing ingredient, such as sugar or salt. If you want your crystals to be colored, add some food coloring to your solutions. You might even try adding two different colors to the different containers, just to see what you get. Grow Stalactites and Stalagmites Fold your yarn in half. Fold it in half again and twist it together tightly. My yarn is colored acrylic yarn, but ideally, you want a more porous natural material, such as cotton or wool. Uncolored yarn would be preferable if you are coloring your crystals, since many types of yarn bleed their colors when wet.Attach a paper clip to either end of your twisted yarn. The paper clip will be used to hold the ends of the yarn in your liquid while the crystals are growing.​Set a glass or jar on either side of a small plate.​Insert the ends of the yarn, with the paper clips, in the glasses. Position the glasses so that there is a slight dip (catenary) in the yarn over the plate.Make a saturated baking soda solution (or sugar or whatever). Do this by stirring baking soda into hot tap water until you get so much added that it stops dissolving. Add food coloring, if desired. Pour some of this saturated solution into each jar. You may wish to wet the string to start the stalagmite/ stalactite formation process. If you have leftover solution, keep it in a closed container and add it to the jars when needed. At first, you may need to keep an eye on your saucer and dump liquid back into one jar or another. If your solution is really concentrated, this will be less of a problem. Crystals will start to appear on the string in a couple of days, with stalactites growing down from the yarn toward the saucer in about a week and stalagmites growing up from the saucer toward the string somewhat later. If you need to add more solution to your jars, be sure that it is saturated, or else you will risk dissolving some of your present crystals. The crystals in the photos are my baking soda crystals after three days. As you can see, crystals will grow from the sides of the yarn before they develop stalactites. After this point, I started to get good downward growth, which eventually connected to the plate and grew up. Depending on the temperature and rate of evaporation, your crystals will take more or less time to develop.

Saturday, October 19, 2019

Political Participation and Nonprofit organization Essay

Political Participation and Nonprofit organization - Essay Example They include religious, educational and social institutions. They register under the 501(c) (3) section of the federal law. The other major branch of non-profit organisations includes political parties and unions. They are actively involved in political matters but to a certain scoop. They cannot fund a political campaign or a particular candidate. They register under 501(c) (4).The last group; the Political Action Committees (PACs) are the most partisan of them. The Federal Election Commission regulates their operations. They are permitted to support candidates. However, despite the restrictions, non-profit organisations play a huge role in influencing political activities that it is becoming difficult to draw a boundary where they should not cross in political arenas (International Association for Public Participation, 2015). Non-profit organisations advocate for issues. They start out as non-partisans, uninvolved in political movements. However, eventually they take a position in addressing political issues. They mainly concentrate on creating awareness to the public on civic matters such as urging them to register as voters (Fair Vote, 2015 ). Since the public trusts them, many follow their stand. They have become an agent of change in society, whether negatively or positively. Their presence in political matters is impossible to ignore. MoveOn.org is a non-profit organisation registered in two parts. One is a 501(c) (3) group while the other is under the PAC. The organisation shook the decision of the House of Representatives when it opposed its impeachment against Clinton. The court had to pronounce him innocent because of their voice. They used the internet to influence people’s preferences and eventually, they won. It shows just how powerful non-profit organisations can be, especially with t he right tools. Communication has gone so fast and wide that the internet itself can help

Enviornmental law Coursework Example | Topics and Well Written Essays - 750 words

Enviornmental law - Coursework Example The Earth Day 1970 marked a turning point in the Americans’ awareness about the environmental problems. The Congressional enactment of the Clean Air Act that year, just a few months after the Earth Day was a great landmark. These amendments moved the environmental protection concerns to a prominent position on Capitol Hill where it remained to date (Paul, 1990). The fact that the Earth Day and the 1970 amendments took place almost at the same time was no accident. The amendments of this law actually took place as a result of Congress’s response to the long time public concern about the environmental pollution which was symbolized by the Earth Day demonstrations. Through the public pressure, the Congress then went through a rush to come up with the legislation that would ensure protection against pollution. The original version of this Act which was passed by the U.S Congress in 1970 was fairly straightforward. This placed the EPA in charge of monitoring and improving th e nation’s air quality. Under this Act, the EPA had the power to establish research programs, set clean air standards, enforce regulations, and provide technical and financial assistance to state and local government efforts towards reducing air pollution. This Act also directed the EPA to establish the National Ambient Air Quality Standards (NAAQS) that could be useful in controlling emissions of a number of substances that threatened air quality. The NAAQS then divided pollutants into 2 categories, with the first category consisting of those that directly affect human health, and the second category included those that affected human welfare. This Act underwent significant changes and amendments in 1990. The revisions specifically targeted acid rain, with the aim of reducing emissions sulfur dioxide and Nitrogen Oxides by half. There were also new limits to ozone which is the main contributor to smog in urban areas. Some of the benefits associated with this Act include, but not limited to; 160,000 premature deaths avoided, 130,000 heart attack cases avoided, millions of acute respiratory cases avoided and also avoided 86,000 hospital admissions. It prevented 13 million lost workdays, kept kids healthy and in school avoiding 3.2 million lost school days. Between 1970 and 2011, the aggregate emissions of common air pollutants dropped by 68% while at the same time, the U.S gross domestic product grew by 212% (EPA, Benefits and Costs of the Clean Air Act, 2012). This Act has over the years, since it was passed, created a lot of economic impact in the Americans’ society. To begin with, there has been a dramatic reduction in air pollution rates that has protected the health of many American workers and their families. This is evident by fewer premature deaths and illness which shows that Americans experience longer lives, better quality of life, lower medical expenses, reduced school absences, and better work productivity. This means that the Act has been a good investment for Americans. It is evident that since 1970, cleaner air and growing of the economy has gone hand in hand. The pollution has since reduced by up to -72% while the economy has grown up to +219% as shown by the EPA. The data show the tremendous change that has resulted due to the implementation of the Act up to 2012 (EPA, 2012). The graphs were retrieved from the United States Environmental Protection Agency site at http://www.epa.gov/air/caa/ From the data above, one can easily deduce that the Act has greatly

Friday, October 18, 2019

Of the emergency room patient population, are visits negatively Research Paper

Of the emergency room patient population, are visits negatively impacted due to extended wait times, nursing staff shortages, an - Research Paper Example The issue under consideration was to investigate the impact of wait times on the emergency room population. The research aimed to investigate the impact of waiting time on the emergency department patients in St Barnabas Hospital. The comparison was the availability of timely and effective service in the emergency department. The outcome of the research was that the conditions of patients who were kept waiting for long worsened. The research was carried out in a timeframe of one month in October 2007. The research of Munro et al (2007) was also considered in analyzing the research question. Munro et al (2007) conducted a research to investigate effective measures of reducing emergency departments’ waiting times and the impact of the reduction of waiting time. The population of the study was medical professionals that worked in emergency departments in England. The issue that was investigated by the researchers was to determine the measures that the emergency centers had put in place during the national monitoring week. The researchers were also interested in determining which of the measures were effective. It should be noted that the issue of long waiting times in hospitals in the area had become of major concern. The comparison was between the changes in waiting time during normal operations of the emergency departments and during the national monitoring week. ... The third research that was analyzed in relation to the research problem was by Cimona (2010). The research was conducted at the Saint Rita’s Hospital in South Africa. The emergency department in this hospital catered for both casualty and medical emergencies. The study population was all patients who attended the emergency department in the hospital. On average, there were 120 patients per day and over the entire study period a total of 2,400 patients attended the hospital for the period of the study. A random sample of 30 patients were used for the study every day form Monday to Friday during the month of July 2010. The outcome of this research was that longer waiting time meant that patients suffered more sometimes leading to preventable deaths. For instance, a patient with severe injuries suffers more when he or she has to wait for extended periods before receiving the service of a doctor. The outcome of the study was that patient waiting time was affected by availability of emergency beds, number of nurses and general laxity in service provision. Thus, the number of available staff and their work ethic had an impact on the quality of service that emergency room patients could receive. The fourth research considered was a study by Arkun et al (2010). The study was conducted on a sample population of 1,543 patients in the emergency department at an urban Level II Trauma center. In this research, the comparison was between the door-to-doctor periods in the emergency department in relation to the level of satisfaction of the clients. The outcome of the study of the 1,543 patients was that the average wait time to see a doctor was 1.8 hours. Also, the average dwell time for the patients was obtained as 5.5 hours. Patients who

Letter & Memo Essay Example | Topics and Well Written Essays - 1250 words

Letter & Memo - Essay Example Now don’t run away with the idea that this has to do with either hills or goats; you’d be surprised when I explain what it is- â€Å"Hillbilly Armor† seems to be a slang term that was often used by American troops during war time. This term is widely used by military personnel to describe the vehicle armor which was improvised when they were attacked and the vehicles got damaged. They used improvised material to make their vehicles stronger against the attacks. You can take our vehicle for an example! Such armor was also used during World War II. I am sure you too would have come across this phrase sometime and I would be happy to hear if you had any more information on this interesting phrase. The second interesting phrase which I am sure would come handy to you when we go on operation projects is a funny phrase called â€Å"Speaker Monkey†, the meaning of which I assure you has no connection to monkeys. I can see you smiling from ear to ear and its no wonder because it sounds quite funny. Have you heard of such a phrase? Though it does sound funny, being a speaker monkey is no laughing matter. Let me explain to you what a â€Å"Speaker Monkey† is – A â€Å"Speaker Monkey† is a person who is put in charge of using certain techniques that are vital during Psychological Operations (PSYOP, PSYOPS) These techniques are used not only by military personnel but also in the police force. Have you ever come across such a funny phrase? These people use these techniques while targeting a specific audience in order to influence their behavior and reasoning by playing on their emotions and feelings. Don’t you find these phrases interesting? Please try to collect some more information on this you come across and I would be glad to hear what you have to say. If you have any comments or queries, please do get back to me with them. Hi Everyone! The letter written and sent along with this memo was written to my friend Ram, a local national. Ram

Thursday, October 17, 2019

WorkBrain Corp- A case in exit stratgy Research Paper

WorkBrain Corp- A case in exit stratgy - Research Paper Example The company is doing fairly well being a private entity. The company has cash in abundance, over $10 million and can easily operate within its realm. Moreover the current investors of the company are happy with the position of the firm in the market and are willing to even invest more if need arises. No investor of the company has expressed any desire to withdraw its investment. These are positive signs for the company and if it wishes to expand then the best alternate is to use cash from current investors who trusted in the vision of the company before it came into existence. Going public may mean new investors with a different vision that might not be in compliance with the current investors. Saying all this now is the perfect time to go public. Going public would mean more customers for the company. At the moment WorkBrain has to convince its clients that it is financially solvent and in a good position to provide services to them. As the customers cannot see the financial positio n of a private company they hesitate to get the work done from them. If WorkBrain goes public then all the financial details will be present for the customers to see and approach the company for their services. The company will benefit tremendously as it would be able to make clients and customers in much larger numbers. Keeping in mind how solvent the company is, it is the best time for WorkBrain to go public and make more customers (Bilimoria, 2007). The best option for the company would be to go with TSX listing. The reason for this is that TSX in future would be more viable. Compared to NASDAQ, TSX has a small-cap market with more some to medium term service providers and financial institutions. WorkBrain perfectly fits in their category. NASDAQ is more prestigious and has a larger clientele in terms of revenues. It would be fair to say that if WorkBrain needs to go with NASDAQ it would have to come up with a revenue margin of around $75 million. The reason for the company to go public is that it makes it financial statement visible in the market so that potential customers would know how solvent the company is. Going public gives them a chance to come out in the open and make more customers. Acquisition is a completely different proposition. It deals with selling a part of the company or rather a share of profit with someone who is ready in buying a part of business. Normally the rate at which an acquirer buys part of the business is a much bigger rate because of the goodwill attached with the firm. As WorkBrain has done tremendously well showing consistent profit since it emergence, the takeover would have to pay a lot of money for the acquisition. But there is no need of selling part or whole of the business when the firm is making sufficient profits and it is predicted that the company will only look to grow more in the coming years (Arnold, 2008). There might be other alternates that the company might look at. Bank loan is one of them but it comes wit h a cost. A high interest rate has to be paid whenever a company takes a loan from the bank. The biggest advantage of a loan is that the current owners will get to keep the possession of the firm without selling any part of the business to an investor or by going public in the stock exchange. The current owners will get to make the decisions just the way they now do as they will have the control of the firm. Lack of ability to pay in time may get the business into trouble and if

Role of Agricultural extension in rural development strategies of Sub Research Proposal

Role of Agricultural extension in rural development strategies of Sub Saharan Africa - Research Proposal Example Tourism has been the major industry for more than two decades but the farmers of Zanzibar are not benefitting from the estimated 1.2 million tourists that visit the island annually. Once known for its spice plantations, large percent of Zanzibar’s land remain uncultivated and they import more than 70 % of vegetables and fruits (Nyang and Webo, 2012: 154). This paper proposes the use of farmer field schools in Zanzibar to help smallholder farmers make decisions, solve problems and obtain new techniques and skills. Farmers can reap a lot of benefits if they can apply what they will be taught in these schools. The farmers will also increase their productivity and profits through sharing knowledge with neighbors. There is a great need for field schools because: smallholder farmers in Zanzibar have very little knowledge on modern farming methods, many of them didn’t attend school and they only use conventional farming practices on their farm. Arable land in Zanzibar could be increased a great deal with introduction of these schools. Improving quality and productivity through group access to production, extension and training services and reduce cost of production through purchasing of farm inputs (including fertilizers, seeds and other equipment) in large volumes. The use of farmer field schools approach as an analytical framework began in South-East Asia in the 1980s and has played a big role in the farming sector. Farmer field schools approach has changed dramatically. The impact of rapid and sustained agricultural productivity in farming practices of Zanzibar is highlighted in literature. As put by Dixon et al, (2001: 108), factors that determine the growth potential of a farming system include: favorable access to services and infrastructure and appropriate resource endowments. This research is based on the assumptions that smallholder farmers of Zanzibar have little or no knowledge

Wednesday, October 16, 2019

WorkBrain Corp- A case in exit stratgy Research Paper

WorkBrain Corp- A case in exit stratgy - Research Paper Example The company is doing fairly well being a private entity. The company has cash in abundance, over $10 million and can easily operate within its realm. Moreover the current investors of the company are happy with the position of the firm in the market and are willing to even invest more if need arises. No investor of the company has expressed any desire to withdraw its investment. These are positive signs for the company and if it wishes to expand then the best alternate is to use cash from current investors who trusted in the vision of the company before it came into existence. Going public may mean new investors with a different vision that might not be in compliance with the current investors. Saying all this now is the perfect time to go public. Going public would mean more customers for the company. At the moment WorkBrain has to convince its clients that it is financially solvent and in a good position to provide services to them. As the customers cannot see the financial positio n of a private company they hesitate to get the work done from them. If WorkBrain goes public then all the financial details will be present for the customers to see and approach the company for their services. The company will benefit tremendously as it would be able to make clients and customers in much larger numbers. Keeping in mind how solvent the company is, it is the best time for WorkBrain to go public and make more customers (Bilimoria, 2007). The best option for the company would be to go with TSX listing. The reason for this is that TSX in future would be more viable. Compared to NASDAQ, TSX has a small-cap market with more some to medium term service providers and financial institutions. WorkBrain perfectly fits in their category. NASDAQ is more prestigious and has a larger clientele in terms of revenues. It would be fair to say that if WorkBrain needs to go with NASDAQ it would have to come up with a revenue margin of around $75 million. The reason for the company to go public is that it makes it financial statement visible in the market so that potential customers would know how solvent the company is. Going public gives them a chance to come out in the open and make more customers. Acquisition is a completely different proposition. It deals with selling a part of the company or rather a share of profit with someone who is ready in buying a part of business. Normally the rate at which an acquirer buys part of the business is a much bigger rate because of the goodwill attached with the firm. As WorkBrain has done tremendously well showing consistent profit since it emergence, the takeover would have to pay a lot of money for the acquisition. But there is no need of selling part or whole of the business when the firm is making sufficient profits and it is predicted that the company will only look to grow more in the coming years (Arnold, 2008). There might be other alternates that the company might look at. Bank loan is one of them but it comes wit h a cost. A high interest rate has to be paid whenever a company takes a loan from the bank. The biggest advantage of a loan is that the current owners will get to keep the possession of the firm without selling any part of the business to an investor or by going public in the stock exchange. The current owners will get to make the decisions just the way they now do as they will have the control of the firm. Lack of ability to pay in time may get the business into trouble and if

Tuesday, October 15, 2019

Apple Marketing Strategy analysis Essay Example | Topics and Well Written Essays - 2500 words

Apple Marketing Strategy analysis - Essay Example The firm that is analyzed in the paper is Apple red as giant in the consumer electronics market and its products are considered as one of the most successful and hot selling items. From a mediocre organization to the best firm in the industry, Apple has made tremendous progress in terms of product innovation and service delivery. It started as a computer manufacturing and selling firm however, it has now transformed itself into a consumer electronics manufacturing firm with product range as wide as TVs, MP3 Players, Smartphones and Tablet Computers. Apple started as Apple Computers Inc during 1977 however, Apple rolled out its first personal computer during 1976. Steve Jobs and Steve Wozniak started the company with an aim to manufacture and sell personal computers. As a result of this effort, Apple-1 was introduced during 1976 and Apple afterward continued to build upon its technical superiority and was able to expand its overall range of products. Over the period of time, Apple rem ained under the control of different CEOs however; its glory and success came under the leadership of Steve Jobs – the co-founder of the company who was also later on removed from this position during 1990s. One of the key reasons for the success of Apple as a firm was the leadership style and approach adapted by Steve Jobs. It is argued that Steve Jobs broke almost every principle of leadership and cultivated a new and unique style which allowed Apple to dominate different markets at the same time. Considered by many as dictator and tyrannical, it was the unique vision and micromanagement ability of Steve Jobs which contributed mostly towards the success of the firm (Emerald Group Publishing Limited). It was because of this leadership style of Steve Jobs that the overall culture of Apple evolved as a culture with strong accountability and very clear and swift communication from the top. Most of the decisions were centralized and revolved around Steve Jobs owing to his person al genius and detailed oriented leadership style. Much of the Apple’s culture as well as corporate success was dependent upon the innovative genius of Steve Jobs, his ability to manage everything on his own and enforcement of a strict corporate culture with very little tolerance for dissent and low performance. (Allen) The Mission Statement â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.†1 The above Mission Statement of the firm suggests that Apple has been able to dominate four different market niches in consumer electronics industry i.e. personal computers, digital music, mobile phones and mobile media and computing. Though the mission statement seems vagu e but it clearly outlines the current ambitions of Apple and its will to dominate different markets at the same time. Exceptional factors contributing to the success of firm One of the key factors behind the success of Apple was the leadership of Steve Jobs under whose visionary presence; firm was able to transform itself into a giant in consumer electronics industry. Steve Jobs expanded the overall vision for the firm and included other product ranges coupled with effective market strategies which allowed Apple to become number 1 firm in the industry. The leadership and corporate culture of firm helped Apple to enforce strict accountability and create further room for creativity and innovation. Such approach therefore resulted into the development and marketing of products which became hot selling due to their innovativeness and ease of use for end users. Apart from this, Apple’s products are considered as of highest quality and durability along with their ability to offer a complete experience to customers. Apple started its music

Monday, October 14, 2019

British Colonization Essay Example for Free

British Colonization Essay Europe expansion to India began in 18th century had great changes in various field such as economics politic, society, culture and so on. Especially, after British imperialism which became a ruler of India had great effect on India. As a result, there are many essential changes in language and customs in India and even thought they gained independence from British rule 200 years ago, the influence on the British colonial era has still remained in many ways. One of the most factors that the British lunched the colonization of India was the establishment of the East India Company. Throughout the 16th century to early 17th century, the demand for spices in Europe had continued to increase. At early 1600s, the Portuguese were the only European country which imported spices from the East. They dominated the spice trade with Asia because Vasco da Gama was the first European to arrive in India. Having arrived in Calicut he obtained from Saamoothiri Rajah permission to trade in the city. However the Dutch ousted the Portuguese from East and became the exclusive supplier of spices to Europe. British traders frequently engaged in hostilities with their Dutch and Portuguese counterparts in the Indian Ocean The East India Company had the unusual distinction of ruling an entire country. In 1600, the East India Company was chartered by Queen Elizabeth I for trade with Asia. They decided to head on to India for trade because at this time Portugal that had powerful trade with East Asia was losing control of East Asian Spice trade transformed by the European Age of Discovery. However, the East India Company had to confront and deal with the Dutch to increase the trade. At that point, The Dutch East India Company was a peak in 1669. They employed around 10000 soldiers, 40 warships and 150 merchant ships. and had a good position trading with Asia by reason of good ship captains, merchants, banker and financiers. Therefore, it was important for England to be done about the Dutch to increase trade. According to The East India Company Lobby, Charles ? ’ sought favorable terms for the East India Company in European nation and established the Council of Trade of 1660 to deal with their grievances. Parliament also helped the merchants. In 1663 it sanctioned exports of bullion and foreign currency for the first time. It tried to restrict Dutch commercial superiority in the fishing, spice, and wool trades. In short, the effort of the British government to help the Company against the Dutch provided benefits for many English traders. So they began to send ships to the Spice trade with India. In addition, the East India Company was comparatively easy to expand in India because of the decline of Mughal power. In that time, the Mughal Empire was an lslamic imperial power in Indian subcontinent which began in 1526. They were descendants of the Timurids and controlled most of the Indian Subcontinent. In 1612, The British got a major victory over the Portuguese in the Battle of Swally. And the East India Company decided to explore the feasibility of gaining a territorial foothold in mainland in India and requested the Crown to launch a diplomatic. In 1627, the Mughal Emperor Jahangir granted the India Company permission to build a fortified factory at the principal Mughal port of Surat. However, the factory at Bombay became the headquarters of the Company. Eventually the region was divided into the three presidencies of Calcutta, Madras, and Bombay. In consequence, they were still responsible to the Court of Directors in London and the East India Company garnered huge profits generated by a system of triangular trade that saw English gold and silver coins traded for Indian goods. It is not much say that British rule in India was originated from having begun in 1757. On June 23rd of that year, at the Battle of Plassey, a small village and mango grove between Calcutta and Murshidabad, the forces of the East India Company under Robert Clive defeated the army of Siraj-ud-daulah, the Nawab of Bengal. The battle lasted no more than a few hours, and indeed the outcome of the battle had been decided long before the soldiers came to the battlefield. The battle of plassey is said to be one of the pivotal battles leading to the formation of the British in South Asia. The British gained the enormous wealth from the Bengal treasury, and access to a massive source of foodgrains and taxes. It also allowed them to significantly strengthen its military might, and opened the way for British colonial rule, mass economic exploitation and cultural domination in nearly all of South Asia. In 1757, by reason of the victory at Plassey, where a military force led by Robert Clive defeated the forces of the Nawab of Bengal, Siraj-ud-daulah, the East India Company had varied to be transformed from an association of traders to rulers exercising political sovereignty over a largely unknown land and people. So the Parliament of Great Britain imposed a series of administrative and economic reforms and by doing so clearly found its sovereignty and ultimate control over the Company. During this time, it ame into conflict with the Marathas, the British and the Nizam of Golconda which culminated in the four Anglo-Mysore wars. In 1779, Haider Ali had token parts of modern Tamil Nadu and Kerala in the south, enlarging the Kingdom’s area to about 205. 000km. In 1779, Haider Ali invaded Karnataka with 80. 000 army, descending through the passes of the Ghats amid burning villages, before laying siege to British forts in northern Arcot starting the Second Anglo-Mysore War. That was to say that they did damage to the British but he died after 2 years his son Tipu Sultan succeed to the throne. Haider Ali’s successor, Tipu Sultan, kept to fight the war so the following year, he took many British army and officers dispatched from Bombay. As a result, the treaty of Mangalore was signed in 1784 bringing hostilities with the British to a temporary and uneasy halt and restored the other’s lands to the status quo ante bellum. The East India Company could gain control of all India by the aggressive policies of Lord Wellesley and the Marquis of Hastings without the Punjab, Sindh and Nepal. Also Indian Princes had become barons of the East India Company. However there were finances to the breaking point in the Company comparing with the expense of wars leading to the total control of India. The Company was extorted to petition Parliament of assistance. Certain Indian social or religious practices that the British found to be abhorrent were outlawed, such as aati in 1829, and an ethic of improvement was said to dictate British social policies. In the 1840s and 1850s, under the governal-generalship of Dalhousie and then Canning, more territories were absorbed into British India, either on the grounds that the native rulers were corrupt. , inept, and notoriously indifferent about the welfare of their subjects, or that since the native ruler had failed to produce a biological male heir to the throne, the territory was bound to â€Å"lapse† into British India upon the death of the ruler. The peace the company made to India helped undermine Indian society. In 1813, English Protestant missionaries were permitted by the company to come to India, establishing missions and schools among the Indian population. Increasingly British authority started to reform in India. For instance, William Bentinck who was governor general from 1833 to 1835 outlawed the practice of sati, by which a Hindu widow was burned on her dead husband’s funeral pyre. In the second of the 19th century, both the direct administration of India by the British crow and the technological change ushered in by the industrial revolution, had the effect of intertwining the economies of India and the Britain. Basically many of the important change in transport and communications had already begun before the Mutiny. The beginning of dispute between the company administration and the Indian governor-general came under the marquess of Dalhousie, who served from 1848 to 1856. He aggressively tried to increase lands under the company’s control by the doctrine of lapse that allowed the company to annex Indian principalities. So many points of friction culminated in a violent outbreak. According to the Revolt in Delhi and Its Afterlife written by Nayanjot Lahiri, in 1857, a sepoy mutiny broke out in Meerut, which was the headquarters of a division of the Bengal army. In less than a day, by the early hours of the morning of 11 May, the Meerut mutineers crossing the bridge of boats on the Yamuna river, reached Delhi. The garrison there, almost immediately, revolted, many British residents were massacred and Bahadur Shah ? , the Mughal king who resided in Helhi, accepted the nominal leadership of the rebellion. That was the start in the Sepoy Mutiny. The source of the Sepoy Mutiny, Sepoy Rebellion, was that The East India Company began recruiting native citizens as trios in 1667, in order to maintain control during their trading operations. In 1748, the British followed suit and began recruiting and training Indians to fight with their weaponry and methods. The Indian units were called â€Å"native sepoys† and became the largest part of the forces in India. After British had gained two-thirds of India’s land imperialism had begun to affect every part of Indian life, there was an incredible amount of tension that only needed a small spark to set off a huge revolt. The spark that came to begin the period of revolts was the introduction of new, more accurate breech-loading Enfield rifle. The first event was the bloody uprising at the garrison in Meerut, in which the mutineers murdered every European they found. Then they marched to Delhi and â€Å"placed themselves under the leadership of the impotent and bewildered Mogul Emperor Bahadur Shah†. The idea of rebellion spread through the Ganges valley, the Rajputna, Central India, and parts of Bengal. Then, Cawnpore had surrendered to Nana Sahib, and Lucknow, the only British-held outpost in Oudh, was besieged† and it was discovered that 200 European men, women, and children murderd a month earlier in the mutiny and siege at Cawnpore. Vengeance was swift and harsh: suspected mutineers were tied to cannons and executed. In six month, the mutiny had been broken, and, within the next year, British power was restored. In 1858, the Sepoy Mutiny, the Indian Rebellion, broke out. This was the huge threat posed to the British during the British India. At that time, they abolished the East India Company and replaced it with direct rule under the British. Large swathes of territory in the Gangetic plains had fallen to the rebel. Atrocities were conducted on both sides. British troops, which were units controlled by the East India Company and were paid for by their profis, recaptured Delhi in 1857 and the Emperor Mughals, Bahadur Shah, was put on trial for sedition and convicted. Finally the Rebellion had been crushed in 1858. The East India Company was disbanded by John Stuart Mill, the Commissioner of Correspondence at India House and the unacknowledged formulator of British policy with respect to the native states, furnished and elaborate but ultimately unsuccessful plea on behalf of the Company. Thus, India became a Crown colony of the British which governed directly by Paliament. Queen Victoria announced that she and her officers would work for the welfare of their Indian subjects. However there were some debates among Indians surrounding the policies like female education, widow remarriage, the age for marriage, the state of women, English education, the expansion of the government and more member of Indian joined government service. On the strength of that, there was a considerable increase in both English and Indian journalism and the Indian National Congress was founded in order that Indians who was educated well could gain a voice in the governance in India. But, they did not allow nationalist sentiments within the organization like the Congress. In 905, the British partitioned Bengal because it was the large size of the presidency and so provoked the first major resistance to British rule and administrative policies. During that time, Indians started many strategies of non violent resistance, boycott, strike and cooperation. Finally the British agreed to revoke the partition of Bengal. The partition attempted partly to divide with the Muslim area from Bengal which was Hindu and The capital in India was changed with Calcutta to Delhi. The railway was built by the British India government for military reasons and with the hope that it would stimulate industry. It was overbuilt and much too elaborate and expensive for the small amount of freight traffic it carried, The India railways system provided India with social savings of 9 percent of India’s national income. The Rowlatt Act that the British enacted to the Indian help in WWI allowed that the government could imprison anyone without a trial and a conviction. and thousands of people protested peacefully against the law and British troops coped with the protest by armored vehicle. As a result, more than thousands people, women and children, were massacred. The event also caused the non-cooperation movement against the British by Mathtma Ganhi in 1920 to 1942. Negotiations for some agreement with independence took place in 1930 in London. And finally, the British would grant India its independence. India got more deeply to effort the British during WWII. Also troops, the princely states donated substantial amounts of cash. By the end of the war, India had an incredible 2. 5 million man volunteer army. Approximately 8700 Indian soldier were killed in the war. As a result, the Indian independence movement was very strong by that time and the British rule was widely resented. 0000 Indian were recruited by the Germans and Japanese to fight against the Allies in exchange of their freedom. Indian fought in Burma, North Africa, Italy and so on. In 1946, there was a violent fighting broken out between Hindus and Muslims in Calcutta. And the trouble spread across India. The trouble flared again as independence approached and they agreed to divide India along sectatian lines. While Muslim areas in the north became the Pakistan, Hindu and Sikh stayed in India and by unprecedented horrors of partition, 500000 was killed and many women were abducted or raped. Finally it is true that the British made positive contributions to Indian life. During the British India, India inherited from the British their university, agriculture system and Industry but remains religious conflict. Social institutions like clubs and gymkhanas were a important factor of British. The Indian language was also developed well. The influential school of painting emerged in 19th century and can scarcely be understood without a reference to the creation of a modern market. In sports, cricket is the most famous in India. However, they also brought serious negative consequence with colonialism.

Sunday, October 13, 2019

1 Corinthians 13 What Is Love Essay

The Excellence of Love (1 Corinthians 13)1 If I speak with the tongues of men and of angels, but do not have love, I have become a noisy gong or a clanging cymbal. 2If I have the gift of prophecy, and know all mysteries and all knowledge; and if I have all faith, so as to remove mountains, but do not have love, I am nothing. 3 And if I give all my possessions to feed the poor, and if I surrender my body to be burned, but do not have love, it profits me nothing. 4 Love is patient, love is kind and is not jealous; love does not brag and is not arrogant, 5 does not act unbecomingly; it does not seek its own, is not provoked, does not take into account a wrong suffered, 6 does not rejoice in unrighteousness, but rejoices with the truth; 7 bears all things, believes all things, hopes all things, endures all things. 8 Love never fails; but if there are gifts of prophecy, they will be done away; if there are tongues, they will cease; if there is knowledge, it will be done away. 9 For we know in part and we prophesy in part; 10 but when the perfect comes, the partial will be done away. 11 When I was a child, I used to speak like a child, think like a child, reason like a child; when I became a man, I did away with childish things. 12 For now we see in a mirror dimly, but then face to face; now I know in part, but then I will know fully just as I also have been fully known. 13 But now faith, hope, love, abide these three; but the greatest of these is love.

Saturday, October 12, 2019

Cinematic Techniques Essay -- essays papers

Cinematic Techniques The extraordinary film The 400 Blows (Francois Truffaut, 1959) skillfully uses cinematic devices appropriately within the context of the theme. Part of the underlying theme of this movie as explained by Truffaut himself is, â€Å"... to portray a child as honestly as possible...†(Writing About Film, 1982). It is the scenes in this movie that are most helpful in disclosing the overall theme of the film. Within the scenes, the camera angles in this film play an important role in accentuating the emotions behind the scene. The camera angles used in this film will be the primary focus of this paper. The high angle shots utilized in The 400 Blows are effective in helping to develop the overall feel of a scene. This movie uses the high angle shot in three different scenes to evoke three different emotions and it still works extremely well. The opening sequence uses a series of high angle shots to assist in establishing a feeling of childhood innocence and indeed, the child in this film, Antoine Dionel (Jeanne-Pierre Leaud), starts out innocent. The camera focuses of the city buildings and the sky above. As shown from a ground point of view, the buildings are larger than life and intimidating. This is how most children view the world, as being large and intimidating. Take, for example, the scenario of dropping a child off for his/her first day of school. Most of them are devastated because they have to deal with a world that is larger than the one they know, an...

Friday, October 11, 2019

Two Neighborhoods

We'd make casual small conversation on Saturday mornings when no one had to work and we watched the kids play. We'd also go to the pool In the summer as another way for conversation and fun for everyone. Another good thing about that neighborhood was that it was in such a convenient location. My family and I were within walking distance from my high school, local gyms, flea markets and more. I was able to walk to any of these places whenever I wanted. Unfortunately, this all changed when my parents told my two younger brothers and me that we had to downgrade and move bout give minutes away.Originally I thought to myself, â€Å"that's not too bad†, but my thought was devastatingly wrong. Overtime I would figure this out. In this neighborhood I found that my ex-boyfriend lives one short block over from mine. Seeing him every morning on the bus to school was never the highlight of my day. Then, just when I thought I'd have a relief, summer came around. Of course, we both wanted t o be at the neighborhood pool all the time, so it was like I couldn't escape from him. Not only that disappoints me about this neighborhood, but also, we have to made as many friends in this neighborhood as the previous one.People just aren't as friendly and neighborly. People in this neighborhood hardly ever speak to one another. Also, this neighborhood, opposite to the one before, is farther away from all the attractions. I hate to be a complainer but the first neighborhood was just much better. That neighborhood is the opposite of this one and would easily be titled the best one my family and I have lived in since living in Charlotte NC. By Tiaras It was the year of 2007 that my family and I moved to our first house in Blatantly.In friendships with our other neighbors in that neighborhood. Everyone was so friendly amongst one another. We'd all show common curtsey and wave to those we'd see. And we watched the kids play. We'd also go to the pool in the summer as another way any of these places whenever I wanted. Unfortunately, this all changed when my Then, Just when I thought I'd have a relief, summer came around. Of course, we both not made as many friends in this neighborhood as the previous one. People Just from all the attractions. I hate to be a complainer but the first neighborhood was Just

Thursday, October 10, 2019

Week 3 Homework Aib Problems

Problem 1 The following data were obtained from a project to create a new portable electronic. ActivityDurationPredecessors A5 Days— B6 Days— C8 Days— D4 DaysA, B E3 DaysC F5 DaysD G5 DaysE, F H9 DaysD I12 DaysG Step 1: Construct a network diagram for the project. Step 2: Answer the following questions: (15 points total) a)What is the Scheduled Completion of the Project? (5 points) b)What is the Critical Path of the Project? (5 points) c)What is the ES for Activity D? (1 points) d)What is the LS for Activity G? (1 points) )What is the EF for Activity B? (1 points) f)What is the LF for Activity H? (1 points) g)What is the float for Activity I? (1 points) Problem 2 The following data were obtained from a project to build a pressure vessel: ActivityDurationPredecessors A6 weeks— B6 weeks— C5 weeksB D4 weeksA, C E5 weeksB F7 weeksD, E, G G4 weeksB H8 weeksF I5 weeksG J3 weekI Step 1: Construct a network diagram for the project. Step 2: Answer the follow ing questions: (15 points total) a)Calculate the scheduled completion time. (5 points) )Identify the critical path (6 points) c)What is the slack time (float) for activity A? (1 points) d)What is the slack time (float) for activity D? (1 points) e) What is the slack time (float) for activity E? (1 points) f) What is the slack time (float) for activity G? (1 points) Problem 3 The following data were obtained from a project to design a new software package: ActivityDurationPredecessors A5 Days— B8 Days— C6 DaysA D4 DaysC, B E5 DaysA F4 DaysD, E, G G4 DaysB, C H3 DayG Step 1: Construct a network diagram for the project.Step 2: Answer the following questions: (15 points total) a)Calculate the scheduled completion time. (5 points) b)Identify the critical path(s) (6 points) c)What is the slack time (float) for activity B? (1 points) d)What is the slack time (float) for activity D? (1 points) e) What is the slack time (float) for activity E? (1 points) f) What is the slack ti me (float) for activity G? (1 points) Problem 4 The following data were obtained from an in-house MIS project: ActivityDurationPredecessors A5 Days— B8 Days—C5 DaysA D4 DaysB E5 DaysB F3 DayC, D G7 DaysC, D H6 DaysE, F, G I9 DaysE, F Step 1: Construct a network diagram for the project. Step 2: Answer the following questions: (15 points total) a)Calculate the scheduled completion time. (5 points) b)Identify the critical path (6 points) c)What is the slack time (float) for activity A? (1 points) d)What is the slack time (float) for activity D? (1 points) e)What is the slack time (float) for activity E? (1 points) f)What is the slack time (float) for activity F? (1 points)

Drama; the Crucible and Vinegar Tom

Introduction Vinegar Tom was written by Caryl Churchill, a feminist, in 1976 but set in the 17th Century. The play was inspired by the women’s rights act of 1970, and the discrimination of women. The title comes from the name of a horrible creature which is supposed to be a witch’s familiar. It is about how four naive and innocent women’s lives are affected throughout the Salem witch-hunts. Modernised song, dance and rhythm are used to combine the horror of the past and attitudes which have carried on to our world today. The plot includes lots of witchcraft and demonstrates clear discrimination of women at that time, outlining society’s rejection of people who have differences. Vinegar Tom was influenced by Bertolt Brecht, Churchill, like Brecht wanted people to think about what they had saw, instead of just engrossing themselves in an entertaining play, she wanted them to act on their decisions of the play, and not getting too emotionally involved with plot or characters. She does this by using epic theatre, so the audience thinks about what is happening, not what is going to happen, plus the use of non- realistic songs to break tension and add political comment. The play is relevant to today’s audience as it looks at how prejudice against women is still occurring. The Crucible was written by Arthur Miller in 1953 and set in 1692, based on the actual events which led to the Salem Witch Trials, leading to the deaths of over 150 people accused of witchcraft. The play was in response to McCarthyism: where a committee in America grew fearful that the communism would destroy the capitalist American way of life. They made witnesses come to answer charges that they were a communist and give names of other communists; Miller was made to appear before the committee. This was called McCarthyism; Senator McCarthy making the US government get rid of communists; mirrored in the play where women were accused because of unknown causes to bad events, they were then forced to name other ‘witches’, Adding to this Miller’s failed marriage with Monroe was partly because of his guilt and confusion from his previous marriage. This is represented in The Crucible, by Proctor having an affair with Abigail, behind his wife Elizabeth’s back. It all escalates, eventually Proctor is in court arguing his innocence, when he says, ‘I have three children – how may I teach them to walk like men in the world, and I sold my friends? ’ I think this is how Miller felt when in front of the committee, now expressing himself through Proctor. These events helped Miller connect with the witchcraft trials two centuries before in Salem, influencing him to write ‘The Crucible’. The story is about young girls who after dancing in the woods get accused of witchcraft, Reverend Parris, both father of one girl and uncle of another, calls an expert who agrees that the girls’ strange behaviour is the devil’s work. This leads the girls to accusing others and being scapegoats for the problems in the community. The religious court does not rest until it discovers who the cause of all the evil is. The crucible is relevant to today’s audience as it looks at betrayal and how gossip can have devastating effects. The play is influenced by Konstantin Stanislavski, because Miller wanted the play to be naturalistic to reflect the real story. Stanislavski is primarily known for Realism, where he bases his methods on personal experiences, using ‘emotion memory’, getting actors to this of their own experiences to embrace an emotion, making the performance as close to real life as it can get. Also using ‘Given circumstances’, where actors are aware of the facts about the character, not only in the script but the social, historical and political facts. Plus Stanislavski influenced Miller to use realistic sets, keeping everything as realistic as possible. Social Cultural Historical Political The Crucible was based on puritan people in Salem 1692. Their society was theocratic, where God was the states civil ruler. The tragedy all began from a combination of economic conditions, jealousies and teenage boredom. Adding to this, not far away there was an Indian war, which guided the community to believe the devil was around. There were lots of possible causes for the witch hunts in Salem, first the religious society strongly believed in Satan and how he had people performing witchcraft for him; believing you can tell which people are witches by certain symptoms. Plus, because Salem was having so many problems, it appeared likely that the devil was at work; smallpox, Indian war. Secondly, teenagers had little freedom; working on the land and focusing on religion. Adding to this, old feuds and ideas of revenge arose. People saw witch hunting as a possible way of sorting out enemies, and gaining land and arguments over land ownership (most of the accused where financially better off) was a major contributor to who lived and died. Miller uses this to add context to the play, he mirrors the hysteria in Salem to the fear of being accused of communism in the U. S. The Crucible is accurate to what went on in Salem 1692, but he changed some details to make it more accessible and relevant to today’s audiences; Abigail in truth was 14, but Miller thought this would distract away from the main plot, because it is socially unacceptable today for a man and 14 year old to have a sexual relationship, so he changed her age to 17; making the affair more realistic as Proctors life is supposed to make him look like a tragic hero A Contempory audience can relate to the play in the sense that everyone has been betrayed, or felt victimized at some point in their life, which helps the play have meaning and importance to the audience. Scenes which happened years ago, can still be reflected, one way or another, in today’s society. Similarly, Vinegar Tom links the ideology of witch hunts and hysteria and power with her feminist theme, about women’s sexuality, based around the 17th Century major English witch hunts and social changes. Churchill noticed how the poor have always suffered, and how silly the witches’ offences were. She wanted to write a play about witches with no witches in it, showing the prejudice against women and the humiliation they endured, about poverty humiliation and prejudice, how women accused of being witches saw themselves. The audience can also relate to Vinegar Tom, thinking about prejudices today, and how we can prevent them. Especially because she is a feminist writer, we think about the meaning of some of the prejudices we hold, and how women are treated back then and today, because there are still arguments today about women being equal to men, in religion and general society. In both plays, Salem warns us to improve how we judge people, and to rethink our prejudices. The crucible is strongly influenced by Stanislavski. Stanislavski was a realist who wanted performances to be as natural as possible. He founded the Moscow Art Theatre. His philosophy was that actors should be true to their given circumstances of the character -conveying internal thoughts and feelings. We did this by thinking about our past experiences, when we have felt jealous, alienated, or scared, this makes performance more authentic when we had to embrace these emotions. Plus, Stanislavski wanted believable acting, without exaggerating. Stanislavski also encouraged trial and error, so we kept practicing until we found appropriate emotion memories which stimulated the best response from the actor for the scene. Another way to create realistic acting was to put you in the circumstances as the actor; ‘given circumstances’. Using your imagination- you are the character you’re playing, as most actors haven’t actually experienced what their character has, so Stanislavski technique, the ‘magic if’ puts yourself in the situation. Circle of Attention’, another Stanislavski technique, the area of focus an actor should hold, without getting distracted, because if you become distracted, performance could look artificial. We used these techniques in workshops: ‘Given Circumstances’, making sure we were aware of the story properly, then thinking about how it must feel for everyone you knew to want you dea d, like the accused must have felt. Then putting this emotion into performance. ProctorDo you look for a whipping? AbigailI look for John Proctor that took me from my sleep and put knowledge in my heart! You loved me, John Proctor, and whatever sin it is, you love me yet! In a workshop, we focused on Act 1, where Abigail and Proctor are discussing their relationship. First, I played Abigail in the above section; I portrayed her to be very frustrated. Then before I tried again, I thought about how Abigail must feel, a young girl who has unrequited love for Proctor, seeing him still stand by his wife, I would feel jealous and angry, frustrated that he can’t see how we should be together. My parents were murdered in front of me when I was a young child, and I have never felt love since, so Proctors love I cannot loose! My heart would be breaking. When I applied this new feeling to my performance, it became for realistic and emotionally powerful showing my devastation and heart ache as well as frustration, making me more vocally aware. This gave me insight to how Abigail feels and helped me to characterize her. Secondly, we imagined Elizabeth being a ‘fly-on-the-wall’. What her thoughts would be watching: shocked but almost pleased that Proctor is rejecting Abigail, and then we imagined Abigail’s thoughts in Act 4, when Proctor is in the cell talking to Elizabeth. This gave us real insight to link the characters objective and the motivation for their activities. Additionally, realistic sets would be used in the crucible to add a sense of truth, realistic like Stanislavski idea. Moscow Art Theatres’ philosophy was to make theatre a central concern. Vinegar Tom is written with influences from Brecht. Brecht studied Marxism, the political philosophy which analyses capitalism and a theory of social change; which links to how Churchill focused the play around feminism and social change. He wanted theatre to provoke thought, the audience to make decisions on what they saw, instead of apathy. Brecht wanted the audience to be entertained without getting too emotionally involved. He did this by keeping things minimal- sets and costumes, using narrators to tell the audience what is going to happen, multi-character, montage scenes, epic theatre, songs to break tension and letting the audience remember they are watching actor’s not actual characters. Plus Churchill includes songs, which is a music influence from Brecht, entertaining songs to break tension, but with serious ideas behind them. In a workshop we explored scene fourteen: We decided to use epic theatre to exaggerate the alternation between characters and to make more amusing. In my pair, we decided to start off at the back of the stage and move forward at each line, acting what we said. Margery: ‘struck me in the head’ – jack literally strikes her in the head. Adding comedy and exaggeration, distancing the audience but keeping them connected to the themes. Plus we used minimal props to symbolize set. This kept the audience entertained still, but reminded them they were watching actors in a play. Characterization/ Interpretation: We each chose a character from The Crucible and selected some speech for them. Then we had to create a freeze frame stance and say their lines, the rest of the class then debated who we were: Parris’the devil lives on such confidences, without confidences there could be no conspiracy, your honor! ’ I stood in this position, non verbally portraying myself to be Parris –>> Leaning forward, as Parris leans towards destruction, with hand gestures, palms up almost in prayer, to show Parris’s religious side, showing my eagerness to persuade/ make a point about Proctors life and that devils don’t exist. Plus making eye contact with the person whom he’s talking too. Facially, I looked concerned but angry/frustrated. Vocally I sounded confident, sure of myself, Parris’s power, he feels guilty that he helped to create the appearance of witch craft so the first clause I said calmly and quiet, but then gained pace and volume. This had a powerful impact, showing Parris’s confidence and regret. Vinegar Tom we characterized Ellen in Scene Nine by trying her with different personalities, then deciding which one fit best. The three ideas we came up with were: †¢ Old lady – fragile, soft voice, quiet but firm, glasses, squinty eyes. †¢ ‘Hippy’ – Stood tall, confident, happy young voice, feminine, talked faster. ‘Witch’ – Hunched back, croaky voice, stutter, open-aware eyes, slow creepy voice. We decided the old lady worked best, as it made her look wise and knowledgeable but without making her look evil. The hippy looked to young and felt to naive for the character. Next we thought of the circumstances for Alice, she is young, single, her mother is an alcoholic- Joan, who Alice cares for. She wants to go and see the witch trials in London, ironically, as she gets hung in the end. Susan thinks Alice always talks about men. She doesn’t say she is lonely, but I think she wants a man to love her, for companionship. I like the use of language in Scene twenty-two Vinegar Tom, the alternation between Sprenger and Kramer, Brecht’s Epic Theatre to reduce tension, making it comical but at the same time keeping us involved with the story and facts about what is going on. Both characters say approximate equal amounts. Scene Twenty-One Sprenger: He’s Kramer. Kramer: He’s Sprenger. Kramer/ Sprenger: Professors of Theology Kramer: Delegated by letters apostolic Sprenger: (here’s a toast, non-alcoholic) Kramer: Inquisitors of heretical pravities Sprenger: we must fill those moral cavities Kramer: so we’ve written a book Sprenger: Malleus Maleficarum Kramer: The Hammer of Witches Sprenger: It works like a charm Kramer: to discover witches Sprenger: and torture no hitches. Kramer: Why is a greater number of witches found in the fragile feminine sex to men? Sprenger: Why is a greater number of witches found in the fragile feminine sex to men? Kramer: ‘All wickedness is but little to the wickedness of a woman. ’ Ecclesiastes. Non verbal Communication/ Interpreation: gesture, facial expression, movement, mime, freeze frames, physical theatre We watched the beginning of The Crucible, a film, the director elected to show the children going to the woods to dance. We thought this gave too much away too soon, so began thinking of other ways to begin the play and develop the appropriate atmosphere. We decided to experiment by doing a selection of still images about the ideas in the play; this is a Brecht idea, letting the audience know more before they have watched the play, but we wanted to set the scene with an original impact. We needed to communicate non-verbally, considering facial expression, gesture and levels. The tableau we did was the cross on the floor (physical theatre to create cross) with characters on blocks looking down at it; symbolizing the corruption of religion on the Salem society. Secondly we had all the characters on stage pointing at each other, at different levels, on chairs, floor etc; representing blame and rumours. Finally, there was a abstract image of a dance, with Elizabeth looking at Abigail and Proctor dancing, showing the juxtaposition of the innocent dancing girls on the final impact of the affair. I would include these images before the play to give the audience a taster of what is to come, to grab their interest and make them think about what they could mean. We used physical theatre in an exercise for Vinegar Tom, using our bodies as the set and props. For example, for scene 1, on the roadside, a few of us stood back to back with arms out; we were a sign post, and others used levels to create plants as it was a rural area. Visual/ Spatial We considered a few types of staging for Vinegar Tom and the crucible; in-the-round, Proscenium Arch and thrust. In-the-round staging wouldn’t fit with Brecht’s ideas as it is too realistic and the audience would feel really involved for Vinegar Tom. Plus, it would be difficult for the action to engage everyone in the audience, as there would always be a section which couldn’t see. I don’t think this would be best suited as it involves the audience too much. Alternatively, it would be good for The Crucible as it involves audience and creates an interesting, realistic atmosphere. But I think it would get too complicated when lots of characters are on stage; too busy to see clearly. Thrust staging like in-the-round, is intimate, and can still have blind spots. Although it can have more props and is easier to perform without blocking views too badly. Again, I don’t think this would suit Vinegar Tom s it would include the audience too much, but it would suit my interpretation of The Crucible as it IS intimate with the audience and includes realistic, props and staging. Throughout The Crucible there is a variety of locations, so it is difficult to choose a stage, particularly Act 3, The ‘Bird’ Scene because all characters are important to see, this is why I chose Thrust Staging, personal and realistic, and more room to see more action. If I were to direct this scene, I would have it diagonally, so action can be scene by all 3 sides. First, I would have Hale higher up then the other characters, this gives him authority. Abigail and Proctor are spaced so Abigail can be seen looking over at Proctor, as well as Elizabeth. The relationship between all three characters on stage is a triangle, like the love triangle they used to be in. ADD CELL SCENE LAYOUT? SOUNDS Proscenium Arch distances the audience from the drama, this links with how Brecht wanted the audience to remember they are watching a play. Plus the actors can address the audience directly, another idea of Brecht. Plus the simple set can be moved around easily. This is the stage I would choose for Vinegar Tom. Scene Nineteen JOAN and Ellen are hanged while MARGERY prays. MARGERY: Dear God, thank you for saving us. Let us live safe now. I have scrubbed the dairy out. You have shown your power in destroying the wicked, and you show it in blessing the good. You have helped me in my struggle against the witches, help me in my daily struggle. Help me work harder and our good harvests will be to your glory. Bless Miss Betty’s marriage and let her live happy. Bless Jack and keep him safe from evil and let him love me nd give us the land, ahem. [pic] AUDIENCE If I was to do this scene, on a proscenium arch, I would have Margery in the foreground and the girls in the background. This keeps attention on Margery, but the audience can relate her monologue to the hangings, putting it in context. After ‘glory’, I would have a pause, then the hanging. As the girls step down from the block (as they ‘hang’) I would have Marg ery go down on to her knees for prayer, ‘Bless†¦Ã¢â‚¬â„¢ This simultaneous change of levels would draw the audience in, thinking about how Margery’s prayer and the hangings are related. Ellen and Joan’s backs would be to the audience so that their hangings are more symbolic then emotional. I think Vinegar Tom could be modernized, and the actors could wear modern everyday clothes, this is a Brecht technique, reminding the audience they are actors. I think The Crucible can’t be modernized, it is the history of 1692, so characters would be wearing clothing (picture) from that period of time, using the slang and dialect from that period. ———————– The book title is violent. ‘Hammer’ is a destructive word, like the destruction of witches. Non-alcoholic makes them sound innocent and good, which is the contrast to their ideas and book on witches. Academic lexis, implying they are knowledgeable; so their book will be truthful and correct. The repetition emphasizes the fact that most witches are female. Informal introduction, comical stand up style, introducing each other. Scene twenty-one is like an Aside, a speech to the audience, but in the style of a comical stand up or advert. They alternate lines to add interest and capture people’s attention. Rhyme for comic effect, combining Kramer and Sprenger as one person. Reference to philosopher suggests wisdom. [pic] [pic] [pic]

Wednesday, October 9, 2019

Challenges for Distance Learning Research Paper

Challenges for Distance Learning - Research Paper Example And, at the same time, geographic constraints and limited economic resources and increasing demand from students to get education at times that are accessible and convenient taking into account their personal commitments and busy schedules have further necessitated to avail this method of education(Roberts, 1998). The geographic constraints are mostly faced by those who live in developing countries and where the educational graph is below the standard under the international education ranking system; in which teaching and learning systems are ill-equipped and insufficient to deliver their expected educational objectives. Aggregately, both sides of education- teaching and learning- are not updated as they should be. As a result, they become inadequate to meet the educational objectives. Besides, the cost of obtaining education does not remain the same; it is constantly increasing with the passage of time. The issue of bearing educational expenses is also being faced by students both i n the developed and developing countries as well. ... Distance learning Moore and Kearsley (1996, p 2) defines distance education as planned learning normally occurring in a different place from teaching and consequently requires special techniques of course design, special methods of communication via electronic and other type of technology, particular instructional techniques, as well as special administrative and organizational arrangements. Godschalk & Lacey (2001, pp, 476) further clearly defines distance education as a process of teaching and learning that considerably depends on (1) a mode of delivery that can be availed anytime and anywhere facilitating the needs of individual students; (2) selective use of communication tools helping self-learning as well as group learning experiences and (3) collaborative learning approaches that provide assistance to student-to-faculty and student-to-student interaction. This entire process of learning requires efforts and commitment from both sides-teaching and learning. The teaching side is required to deliver its part of commitment by providing the required type of teaching approaches that could be easily understood and at the same be retained by the leaning side. The learning side must ensure that it properly understands the entire mechanism of learning. if the learning does not understand the entire process, it would be very difficult for both sides to ensure achieving the required educational objectives and as a result many compromises would start appearing from the learning side. Additionally, in order to ensure the attainment of educational objectives, the learning side, which is represented by students, must ensure that it is fully conversant with the use of technology and its related applications facilitating the entire learning process. And at

Tuesday, October 8, 2019

Community Health Project Coursework Example | Topics and Well Written Essays - 2000 words

Community Health Project - Coursework Example With this concern, the community of Minneapolis MN can be determined as one of the largest cities in the United States with more than 387,000 citizens situated in the banks of the Mississippi river. The demographic description of Minneapolis signifies its increasing population which has been considered as one of the most populated areas among the 906 cities in the state of Minnesota. The average household income of Minneapolis can be estimated as USD 46,075 in the year of 2010. In the similar context, the median age has been estimated as 31.4 years old young people involving white, black and Hispanics within Minneapolis ethnic/racial groups (Cubit Planning, Inc., 2012). Windshield Survey The windshield survey of any community involves the collection of subjective data in a personal observation about any population or community. With this regards, the surveyors implement his/her good judgments in data collection process. In the context of conducting windshield survey for Minneapolis c ommunity, the assessment will be comprised with the comprehensive study of significant informational areas where the population or community resides. ... ding to systematic plans The general condition of the housing in the community were mostly traditional and hence require regular maintenance Open Space The space location within the community can be considered in a proper way of using open space among each building The open spaces are constructed noticeably in safe and attractive forms in Minneapolis community Common Areas The common areas for hangout in Minneapolis are the banks of Mississippi and Stone Arch Bridge The families, schools and college students spend their weekends in various attractive hangout areas within the community as well Transportation The transportation facility in Minneapolis consists of bus services, personal vehicles along with car rental facilities Moreover, the inhabitants use their motorbikes and bicycles as an efficient source of transportation Social Service Centers The community is surrounded with more than 25 healthcare institutions, both government and private as well Various healthcare facilities to cure different health issues are rendered to the locales A sufficient number of recreation centers along with special treatment centers and medical institutions are also present within the community Stores The resident shops in Minneapolis are mostly situated in the major streets of the community The shoppers of the community use personal as well as commercial vehicles during shopping The shops mostly serve with fresh food items including, groceries, fruits along with other necessities Street Scene The street environment of the community is significantly efficient due to a proper arrangement of shops and other business complexes There are no stray dogs and cats or â€Å"watchdogs† found on the street of Minneapolis community Condition of the Area The community can be considered as well-kept

Sunday, October 6, 2019

AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING Dissertation

AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING COMMUNICATIONS STRATEGY IN MORDERN SOCIETY - Dissertation Example Furthermore, factors such as the gender and age of the focus group were also taken into consideration as it greatly affects the findings of the study. On the basis of this study, it was observed that findings regarding the effect of celebrity endorsements as a marketing communications strategy could be divided into three key areas, namely – the perception of consumers with regard to a particular celebrity and his /her association with a brand / product or service; key factors which must be taken into consideration while choosing a celebrity for endorsing a particular brand or product; and finally develop a strategic model for Data Analysis: In order to measure the attitudes and perception of consumers towards a product celebrity endorsements various variables will be studied such as - their views on the advertisement; perception of the brand based on that advertisement; and the influence on their purchase decision. The differences in their perceptions with regard to the celebr ity endorsements will be measured on the basis of their attitudes towards single celebrity ads (i.e. a product endorsed by one celebrity) and multiple celebrity ads (i.e. same product endorsed by multiple celebrities). The data will be then analyzed on the basis of percentage of respondents in accordance with these variables such as gender, age, educational background etc. On the basis of the literature review, and the observations likely to be made on the basis of the personal interviews, it could be stated that the success or failure of any celebrity endorsement is a result of several attributes, which will be presented in the questionnaire. This includes - match between the product and the celebrity endorsing it; the choice of celebrity and the target audience; the popularity of the celebrity; the credibility or image of that celebrity in the industry; the values they endorse; their physical appearances; their appeal i.e. locally as well as globally; the likelihood of the risk of them (celebrities) getting involved in a conflict or a controversy; and the number of brands endorsed by the said celebrity. These attributes play a key role in influencing the consumer’s purchase decision and hence must be taken into consideration by the marketers / organizations prior to associating themselves with a celebrity. This information will be presented in the form of graphs, for better clarification the same is depicted in the figure below: Figure 1: Factors taken into consideration while selecting a celebrity for endorsing a given brand / product: The rating will be shown on the x axis while the attributes will be shown on the Y axis. The numbers 1 to 9 indicate the attributes mentioned above, which are taken into consideration by marketers while endorsing a product. The findings in this chart will be based on the observations made as well as on the findings observed in literature review section. In recent times, the global business has become highly complicated and hence the choice of a right celebrity for the product is extremely crucial for the organizations. Their decision strategy may